Pulse August 2019 | Page 42

Tips for Writing Effective Marketing Copy by Jamison stoike It doesn’t matter how good your service is, how wonderful your treatments make people feel or how incredible your products are if you’re unable to successfully market them. In the past, Pulse has consulted with experts to offer tips on marketing strategy, platforms, content marketing and more. However, there’s one aspect of marketing that we’ve not covered: writing. virtually all marketing, from email and social media to signage, requires effective writing. yet, consistently producing effective, clean, errorless marketing copy can be a challenge even to the most veteran of spa operators. Here are five tips to help you with the nitty-gritty of writing effective marketing copy. 40 PULSE ■ aUgUSt 2019