SNAPSHOT SURVEY
F
or the May 2018 ISPA Snapshot Survey, we looked at the state of retail in the spa industry. Snapshot Survey
respondents talked about what’s working, what isn’t, which products have been successful and how much
growth they’ve seen year-over-year. When asked what incentives spas use to promote retail product sales,
the responses were interestingly varied.
WHICH OF THE FOLLOWING INCENTIVES HAS YOUR SPA USED IN 2018
TO PROMOTE RETAIL PRODUCT SALES?
37%
40%
35%
Coupon or discount that can be
applied toward a future purchase
ALL SPAS
DAY SPAS
36%
37%
35%
Drawings or giveaways
RESORT/HOTEL SPAS
46%
Email to customers promoting
a specific product and/or discount
51%
42%
76%
66%
Free gift with purchase
83%
66%
Free product samples
with a treatment/service
49%
73%
26%
Free product with gift card
purchase of a select amount
20%
26%
23%
Loyalty program that
incentivizes repeat purchase
31%
15%
27%
Promotional spa experience
package that includes retail products
11%
35%
54%
Retail area open house
or social event
60%
53%
30%
43%
Social media contest
21%
58%
Vendor represensative at the spa to
promote a specific product/brand
Other
46%
64%
5%
6%
5%
LOOKING FOR THE COMPLETE FINDINGS OF THIS INTERESTING SURVET? Head to experienceispa.com/research and log in to your member account
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PULSE
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August 2018