Pulse August 2018 | Page 60

friendS WiTh BenefiTS By PaM BuCkliNger Tips that Help Spas Make More Friends and More Money EVERY BUSINESS NEEDS AN ONLINE PRESENCE. your current and potential clients are there, so you need to be there too. In fact, according to we Are Social’s annual global digital Report, over 3 billion people around the world currently use social media. For brands, social media marketing is affordable, effective and, if done right, a critical part of your marketing strategy that will drive leads and sales. 58 PULSE ■ August 2018