Who is an influencer ?
It ’ s important to understand what an influencer is and how they use their following to market partnerships with brands to decide if this is the right route for you .
An influencer is a person with an online presence who has the potential and ability to influence the opinions , behaviors and even purchasing decisions of their sizeable audience of fans and followers .
There are three levels of influencers :
1 .
Mega-Influencers
These flat-out famous folks are actors , musicians , athletes , reality celebs or social media icons that monetize their celebrity power . They usually have over one million followers across all their channels . They have extensive reach , but very low
engagement levels — between two percent and five percent . They are most commonly used for creating buzz and awareness , and fast .
Example influencer : Becca Tilley Instagram handle : @ beccatilley Followers : 1.1 million
2 .
Macro-Influencers
These are the bloggers , creators and journalists of the world . They typically have between 20,000 and 1 million followers and their engagement levels are between five and 25 percent higher than mega-influencers . They have a decent amount of celebrity but aren ’ t
BECCA TILLEY
BECCA TILLEY
BECCA TILLEY
KATHLEEN BARNES
August 2018 ■ PULSE 53