“direct mail allows you to get right in the face of your
target market. it also feels a lot more personal than many
other forms of advertising.”
2. televisioN If your objective is to
build and maintain your brand image,
television is a great outlet to do so. The
wide reach and visual impact of TV ads
allow you to tell a story that will resonate
with viewers. Plus, it’s a great way to
compliment other marketing mediums. You
can use the ad spot to highlight an
upcoming promotion by sending viewers
to your Facebook page, or continue your
TV ad’s theme and message throughout
your social media videos to promote brand
cohesiveness.
3. radio For local businesses, radio is still
one of the best outlets for advertising.
According to a 2016 report by Nielson, 93
percent of U.S. adults listen to radio on a
weekly basis. For spas trying to reach a
local clientele, radio advertising could be a
gold mine of an opportunity to expand
your reach. It’s also the perfect place to
highlight upcoming promotions and events.
4. direCt Mail Direct mail allows you
to get right in the face of your target
market. It also feels a lot more personal
than many other forms of advertising. The
great thing about direct mail, it can be as
big or as little as your budget allows. From
sending “We miss you” cards to
customers who haven’t worked with you
in a while to deploying a mass mailing of
brochures to highlight your new spa
menu, direct mail puts you in the hands of
the people you want to reach most.
5. digital Just because traditional
media is still important, doesn’t mean
we are discounting the importance of
digital marketing. Digital ads like website
banners and social media ads can be
excellent ways to target specific
audiences and keep your brand top of
mind throughout the customer’s buying
journey.
Conclusion
The moral of the story: don’t discount
traditional forms of marketing just
because you think everyone is going
digital. A diversified strategy that
includes several marketing mediums is
still—and always will be—the best way
to reach your customers. n
For more information contact:
[email protected]
(727) 810-7551
www.foreo.com
Please visit us at Booth
#816