Pulse August 2018 | Page 41

5 8. 1 Hotel this luxury hotel brand takes full advantage of their bio space by pointing out what makes them different. Pointing out your stand-out qualities help separate you from the competition. 8 9. sandals resorts international Sandals’ branded story highlights are a beautiful way to introduce new and old followers to each of their properties. you can’t help but click on each of those adorable icons! 5. technogym technogym’s grid is amazing to scroll though. their individual photos are beautiful, but they’re strategically posted to connect with one another to create an impressive aesthetic. 10. eminence organics skin Care this profile is all about the product styling. Sometimes, too much product can be overwhelming, but Eminence organics Skin care does a great job of making each photo look natural and beautiful. 6. the Beauty of Hope this philanthropic brand is proof that even smaller brands can have a big impact on Instagram. their profile not only immediately gets their mission across, but also shows their fun, colorful and playful side. 9 6 10 7 7. Milk + Honey this spa does a great job of highlighting their employees’ work. By sharing photos from their stylists, milk + Honey not only gets great content, but builds a loyal tribe of followers. August 2018 ■ PULSE 39