Pulse August 2018 | Page 40

ISPA members who Are killing it on instagram By kelly Heitz iNstagraM Has BeCoMe the social media channel to stems from the platform’s beautiful visuals and ease of use. But, watch in recent years. According to Instagram, the company just because it’s easy to post and engage on Instagram, doesn’t finally reached the coveted I billion monthly users mark in june mean that’s where your efforts should stop. Brands who are of 2018. If you think that number will slow down, you’re seriously crushing it on Instagram put in a little extra effort that goes a mistaken. long way to engage and enrapture followers. Here are a few ISPA Instagram’s popularity—for both brands and consumers— 1 members whose Instagram profiles shine: 3 1. glen ivy Hot springs the california spa does a great job of incorporating both branded and lifestyle content. we also love that they show love to both their guests and their resource partners. 2. Hydrafacial As the HydraFacial crew tours the country in their treatment truck, they’re doing an incredible job of documenting the entire thing via Instagram Stories. At each stop they post live updates and have even saved the best ones to their profile! 3. jane iredale this natural skincare brands’ feed emanates their natural and pretty vibe. Every photo is carefully curated to match their current collection and branding. 4 2 4. four seasons lanai this Four Seasons property does an excellent job of engaging their followers by asking questions, giving local facts and encouraging followers to comment and start a conversation. 38 PULSE ■ August 2018