enhancing the Heart of spa Programming Spas are willing to invest in expensive , hi-tech facial equipment and products , while cutting corners on the massage and body end of our spa programs . Massage therapy will always be the core of the spa business . We need to invest in training for our therapists and continue to cultivate their expertise , so they can confidently make professional recommendations to their clients .

By using products that go beyond a pretty scent , delivering therapeutic efficacy and by offering home regimen products , we not only extend the therapy received , but also help sustain the results as well . Our clients learn ways to care for their common aches and pains beyond the relief they gain from that one massage treatment at the spa .

What ’ s the payoff of investing in therapeutic products and cultivating therapists ? l Greater client loyalty l Heightened professionalism on the part of your staff l Retail revenue growth l Added credibility to your spa as an advocate of wellness lifestyles As our industry takes the next step forward , wellness philosophy and practices need to be seamlessly integrated into spa experiences , programs and services . With each step , let ’ s ask ourselves how we can provide authentic , credible and efficacious treatments that truly support vital well-being . n

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