Pulse August 2018 | Page 32

MeMBer PersPeCtives
( contInUEd FRom PAgE 28 )

“ Publicly supporting our business partnerships helps reach new audiences . It ’ s all about supporting and sharing local businesses .”

— tina Morschauser , co-owner , Rejuvenation Spa social media marketing .
Digital marketing is an area where it ’ s easy to succeed on a limited budget ; unfortunately , it can be difficult to wrap your head around the intricacies of various social media platforms . “ Keeping up-to-date with the various algorithms used by Facebook and Instagram is a challenge ,” said Morschauser .
Accordingly , she makes it a point to be aware , keep up with news and talk to guests about what social media they use .
Rejuvenation Spa has also had great success by theming their social media content around recurring features ( like “ Team Member Tuesday ”) and annual holidays . “ We do a 12 Days of Christmas campaign that features a riddle for each day that focuses on a retail product ,” Morschauser said .
Froehlich ’ s top tip is to focus on only a few social media platforms and make it a point to post on them daily , adding that “ having a staff member who is on-site and responsible for capturing informative movements is proving helpful .” Margot European Day Spa also uses the social media marketing material provided by vendors and makes sure to include relevant hashtags in any posts .
the Big Picture Want to stand out from the crowd ? Start with a balanced marketing plan that pays as much attention to the in-spa experience , partnerships and traditional marketing as it does to digital marketing . For both Rejuvenation Spa and Margot European Day Spa , the merits of such an approach are evident in the decades of continued success that both spas have seen . n
featured sourCes rejuvenation spa uses its social media to boost brand awareness and retail sales . ursula froeHliCH President and Director of Marketing and Events
Margot euroPeaN day sPa tiNa MorsCHauser Co-owner
reJuveNatioN sPa
30 PULSE ■ August 2018