Pulse August 2018 | Page 14

in every iSSue
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Margot euroPeaN day sPa
from the Chairman
iSpa news and Calendar
Stay Connected
Countdown to Conference
Pulse points
Member News
By KELLy HEItz
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Member Perspectives:
Cutting through the Noise:
Members Share Tips on Marketing
in the Modern Age
By jAmISon StoIKE
reJuveNatioN sPa
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Where in the World is iSpa?
Product spotlight:
Not Just a Pretty scent
Taking Aromatherapy to the
Next Level in Spas
By tARA gRodjESK
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solving industry Problems:
How gdPr Will affect your Marketing
By jAmISon StoIKE
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By KELLy HEItz
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ask the expert: john P. Forsyth, Phd.
& georg H. Eifert, Phd.
authors of Anxiety Happens
Snapshot Survey
Sound-off
iSpa foundation
iSpa Staff
iSpa new Members
ad index
People of isPa: vera gibbons
nonpoliticalnews.com
nEw yoRK, nEw yoRK
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aBout tHe Cover
In marketing, standing out from the
pack requires a sound marketing
strategy that’s backed up with the most
important marketing tool of all: a unique
brand. In other words, when everyone
else has lemons, it pays to have a lime.
covER PHoto © SHUttERStocK
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PULSE
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August 2018
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