Pulse August 2017 - Page 66

Platinum Sponsor 2017 ISPA CONFERENCE & EXPO essie professional Conference Guide & Map, ISPA Foundation Auctions and Room Drop Sponsor Booth Number 901 essie.com n 1.866.313.7845 What are you doing to IGNITE your brand at the 2017 ISPA Conference & Expo? As America’s nail salon expert since 1981 and a leader in luxury, essie is the go-to nail brand for beauty profes- sionals, industry insiders, and women of style in over 100 countries. essie is committed to safe standards with an award-winning line of nail care products and more than 1,000 shades to date. Inspired by the elite world of high fashion, combined with technology and innovation, essie is a brand designed to inspire and excite. essie’s elevated color portfolio ensures high-performance results and a premium experience that tantalizes all! – Teresa Lopez, General Manager How does your brand IGNITE the future of the spa industry? essie is luxury in a bottle. Every iconic shade and premier product reflects salon and spa expertise. One hundred percent of salons and spas have space within their current appointment book to offer nail services, and essie professional drives sales by transforming the best salon and spas into unique nail destinations. What exciting product is your company showcasing at the 2017 ISPA Conference & Expo? From the house of essie comes gel couture, a sophisticated polish collection with staying power. Designed with the haute vision of couture, the line offers up to 14 days of luxurious wear with instant gel-like shine. Gel couture seamlessly blends technical innovation with incomparable style. 64 PULSE ■ August 2017