TRENDING (CONTINUED FROM PAGE 26) include spa therapies, rooms, food, beverages and activities. Escapes might be as short as three days or they might extend for a week or more. Working together to customize packages to each bride’s needs will benefit all areas of the hotel or resort. Depending on your individual situation, packages might include: l Yoga retreats l Personalized fitness programs l Spa therapies (massage, facials, manicure, pedicures, access to pools and other amenities) l Spa goodie bags for guests l Healthy lifestyle tips l Outdoor activities Targeted Marketing To bring these coveted bachelorette parties to your spa, you’ve got to think strategically about your marketing efforts. You will get the best results by having a separate landing page for each type of retreat you offer as this allows for targeted 28 PULSE ■ August 2017 marketing. On your landing page, provide all the information about your retreat and packages, but also leave space for potential guests to provide an email address. Offer an incentive to leave their email by offering a free printable booklet or planning guide. Once you secure their information, use it to continuously follow up with the customer. Nurture them to the point they are ready to schedule their event. When you follow up via email, focus on the benefits and experiences they can take advantage of. Be helpful, and build a bond. Be sure to include contact information and a call to action link to encourage them to contact you. n JUDITH CULP PEARSON has over 30 years of spa experience. She is an AWAI Verified Copywriter helping those in the Wellness and Hospitality niche. Engaging prospects, success stories, content enhancement. To see how she can enhance your ROI visit: www.jculpcreativcopy.com.