Pulse August 2017 - Page 28

TRENDING W E L L N E S S B A C H E LO R E T T E G E TAWA Y S Millennial Brides are Swapping Booze for Balance in Latest Wedding Trend BY JUDITH CULP PEARSON Brides are choosing wellness over wild and opting for spa bachelorette parties. GIRLS LOVE ESCAPING TOGETHER. Two centuries ago they might have retreated to a country home. In the last few decades they have headed for a shopping event or partying in Las Vegas. Now, instead of partying, millennials are thinking wellness. With wellness tourism on the rise, it’s no surprise spa bachelorette parties have become the latest wellness and bridal trend. Plus, it’s a great way of approaching the very stressful demands of a wedding: bonding time, relaxing time, destressing time, and it’s a trend that is easy for the savvy spa to market to. 26 PULSE ■ August 2017 Day Spas Just because you’re not running a traditional resort spa, doesn’t mean you can’t get in on the bachelorette getaway trend. Day spas can offer full-day packages to cater to both local and visiting bridal parties. Try partnering with a nearby hotel to offer the popular three-day retreats to visiting groups. Resort/Hotel Spas Onsite spas should work with their hotel management team to (CONTINUED PAGE 28) create total packages for bachelorette parties. These ON typically