SOUND OFF
DO YOU EVER WONDER how your THIS MONTH’S QUESTION:
peers would handle a situation? Maybe you’re cu-
rious what other leaders in the spa industry have
to say on a certain subject. In Sound Off,
we ask ISPA members from differing backgrounds,
countries and companies the same question and
see how their answers compare. “What has been your
most successful
partnership or
collaboration with
another business?”
GLENNY LEGENDRE SHILPA SANKARAN NANCY THIELMAN CATHERINE WARREN
Executive VP Sales & Marketing
LaFlore Probiotic Skincare Owner
Kosa Spa Manager
Koquina Sand Spa at
Esplanade at Lakewood Ranch Vice President, Training
WTS International
“In 2019 we collaborated
with a few of our fellow
ISPA resource partners for
social media giveaways,
GWPs and to send as
holiday gifts to our spa and
retail partners. The social
media giveaways were
particularly effective, but
all of these resulted in
increased engagement,
brand awareness and
followers for both brands.” “Working with our organic, “We find that partnering “I regularly appear on the
Ayurvedic skincare partner,
Ajara. They are a
Wisconsin, woman-owned
business focused on
Ayurveda that aligns with
our values of sustainability
and social responsibility.
Together, we have devel-
oped products for Kosa and
have learned so much from
their Ayurvedic expertise.” with local physician offices
has proved effective in
brand recognition.” NBC morning program in
Palm Beach to do spa
product round-ups and
promote special wellness
events, and I adore working
with their producer. We
collaborated with the
Morikami Japanese
museum and Redflower
at Eau Spa for some
beautiful events, specials
and treatments.”
APRIL 2020
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