SPECIAL APRIL SUPPLEMENT
CLICK
HERE
TO VIEW
THE ISPA
REOPENING
TOOLKIT
COVID-19 NEWS AND UPDATES
APRIL 2020
US Hotel Industry
in a State of Flux percent range. On the other side of this in 2021, the data
BY JAN FREITAG, SENIOR VICE PRESIDENT, STR not an indicator of pricing power despite double-digit
will show a strong rebound and we currently expect
RevPAR to increase 63 percent. That said, ADR is
expected to only increase just under 4 percent, certainly
In late March, STR declines in 2020. The situation is very fluid and we will
released its newest revise our forecast with March data soon.
forecast for 2020 and
Despite all the very dire data that currently shapes the
2021. The impact of COVID- U.S. hotel industry, it is worth looking across the world to
19 is clear; we expect room demand China, where COVID-19 originated. Because of stringent
to fall over 50 percent and RevPAR to lockdowns and physical distancing requirements, we are
decline an equally sharp 50.3 now able to report increasing occupancies across all
percent. Occupancy declines weigh provinces. This means that the tremendous negative
more heavily, but we expect ADR impact on the hotel industry is indeed finite and there is
drops to be recorded in the 14 hope for an eventual recovery.
“This means that the tremendous negative impact on the hotel
industry is indeed finite and there is hope for an eventual recovery.”
STAY ALERT
ON LINKEDIN
I
t has come to our attention that scammers
are advertising false ISPA job postings on
LinkedIn using the ISPA logo. There are no
International SPA Association job postings on
LinkedIn or any other platform. We thank you in
advance for your assistance in informing us if
you are solicited to apply for an ISPA position
and for reporting these false ads to LinkedIn.
We recommend you also be on high alert in the
event that scammers target your business and
post false listings to try and obtain personal
and financial information from potential
applicants.
COVID-19 UPDATE
■
PULSE
■
APRIL 2020