MEMBER PERSPECTIVES
BY J A M I S O N S TO I K E
INCORPORATING
SALON WITH SPA
FOR MANY YEARS, salon was seen as a key piece of
the spa-going experience. Beauty was an essential aspect
of wellness, and full-service salons—with haircuts, blow-
outs, manicures and pedicures—were the way that spas
delivered that experience to spa-goers.
In 2020, though, it’s clear that changing notions of
beauty—and its role in spa—have dramatically affected
the prominence of the salon in the spa industry. The 2010
ISPA U.S. Spa Industry Study reported that 66 percent of
U.S. spas offered salon services at the time; the latest 2019
ISPA U.S. Spa Industry Study reported that figure is now
just 48 percent, an eighteen-point drop. As the ‘wellness
Solace Spa at Big Sky Resort has found staffing to be most difficult part of running a salon.
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PULSE
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APRIL 2020