This correlation suggests that, although fewer people than
ever view spa services purely as a luxury, higher income
levels remain a predictor of spa population in general.
Though the North East and South West continue to set
the pace for the spa industry in many areas, other regions
stand out from the pack in their own ways. The North
West, for example, is home to just six percent of U.S. spas,
yet when it comes to CBD offerings—one of the industry’s
biggest trends—the region trails only the South West in
terms of adoption. Thirty-two percent of spas in the North
West offered CBD-based products or treatments in 2018, number of resort/hotel spas (23 percent). Resort/hotel
spas average more than double the revenue of other
types, so it’s likely that those sizeable revenue figures are
lifting the region’s revenue numbers to those heady
heights.
Last—but, of course, not least—are some interesting
tidbits from the North Central and South Central regions.
The North Central region may feature the smallest
number of resort/hotel spas of any region relative to its
population (seven percent) but contains the second
largest portion of the nation’s day spas. Only the North
compared to just 12 percent of those in the North East and
less than six percent in the South East, North Central, and
South Central regions.
The South East region, meanwhile, performs well in a
couple of other notable categories. One is revenue: annual
per-spa revenue ($830,000) in the South East ranks second
only behind the South West. That high number may be
partially explained by another important figure: the
South East is home to the nation’s second-highest East has more.
The South Central, home to just 10 percent of U.S. spas,
nonetheless features one state that’s made huge inroads
into the industry: Texas. Aside from California, no other
state has more spas within its borders. This development
is perhaps unsurprising, given that Texas is the fastest
growing state in the U.S., but there’s no doubt that spa is
making its presence felt in the Lone Star State in a major
way here in 2020. n
APRIL 2020
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