ISPA BOARD
OF DIRECTORS
THE PAST FEW WEEKS HAVE SERVED AS A REMINDER THAT THINGS CAN
CHANGE VERY, VERY QUICKLY —especially for those of us working in wellness and
hospitality.
A few weeks ago, I drafted the original version of this letter, which highlighted the
opening of applications to the ISPA Board of Directors and the importance of strong,
diverse voices on our board. Now, with the escalation
of the COVID-19 pandemic, I’m writing to let you all
know that Pulse magazine is making a short-term
shift to a digital-only format.
This is for several reasons. First, doing so reduces
the risk of spreading contagion via an issue of Pulse
shared by multiple staff members at your business.
Second, many of our member spas have had to
“...switching to a digital-only
format will allow us to be
nimbler during the coming
months and deliver critical
information to you in a
timely fashion.”
temporarily close, and it simply doesn’t make sense
to deliver print issues of Pulse to shuttered businesses. And lastly, switching to a digital-only
format will allow us to be nimbler during the coming months and deliver critical
information to you in a timely fashion.
ISPA staff will be updating this issue of Pulse throughout the month with new
information and additional content to help our members during this crisis. When the dust
settles and spa life begins to return to normal, we will transition Pulse back to print and
the magazine will resume its usual production and distribution schedule.
In the meantime, hang tight and take a deep breath. I have no doubt that our members
will weather this storm in true ISPA fashion: together, as a family.
—GARRETT MERSBERGER, CHAIRMAN
2
PULSE
■
APRIL 2020