Tips for
Content
By
Barry
moltz
MArKETiNG
it may Be strange, But in sales, you actually don’t sell anything.
you only need to Be there When customers are ready to Buy.
This is why content marketing that features your company as an expert is so critical to growing your spa.
it is the single best way to stay in front of small business prospects to showcase your expertise. as spa
owners, you are perfectly positioned to take advantage of this type of specialized marketing.
in a nutshell, content marketing is the practice of creating free, valuable content to connect to your
customers and, therefore, market your spa. This content—such as articles, blog posts, white papers,
videos and social media posts—can help your small business build brand awareness, attract qualified
leads and increase sales. it can also establish your reputation as an industry expert and a place that a
customer contacts when they have a problem to solve.
While content really is king, you must carefully integrate it into your marketing strategy.
56
PULSE
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APriL 2019