you get What you give
(CONTiNUED FrOM PAGE 32)
vegan and cruelty-free brand.
contributions and partnerships like
this allow us to meaningfully support
our values, and show our customers
that we walk the talk,” Valenty said.
Serendipity put Valenty’s idea next
to an actionable project. She had
already wanted to plant trees, but
was unsure of where to start: “Except
for planting trees in my home
backyard, i didn’t know how i could
help in a global effort until i attended
the Tenth congress of the Green Spa
network in march of 2018. one
presentation about the impact of
planting trees to reverse global
warming confirmed my thoughts that
we need to plant more trees to slow
down, or even reverse, the current
global warming trend and restore the
environment to a healthy condition.
afterward, i asked the speaker, Tom
Eddington, how i could help plant
trees, and he told me to partner with
Weforest.
“Dazzle Dry’s program to plant
one tree per retail order placed online
started with the planting of 1,000
trees in the Kashi hills of india on
Earth Day, april 22, 2018.” Valenty
says that Dazzle Dry’s goal was to to
plant 10,000 trees by Earth Day 2019,
one year later; with just a few weeks
until Earth Day, they have already
exceeded that goal, says Valenty.
Spa Director Paul nunez of J.W.
marriott marco island says that his
company participates in many chari-
table giving efforts, with the main
being a walk to raise funds to fight
cancer. “We are also pushing to make
oncology massage part of the menu
in all marriott Spas,” he said, adding
that the program is “vital because we
are all affected.” nunez personally
lost his mother to cancer.
a few rare companies make chari-
table giving part of their business
plan from the very start. alaska
Glacial mud co. is a certified B corp,
and founder Lauren Padawer
explained that this means they
donate 10 percent of profits or 2
percent of revenue (whichever is
greater) to an identified charitable
organization of the company’s choice.
in this case, the donation goes to
educate, restore, protect and defend
get SmArt ABout
WASte reductIon
for some companies, charitable giving even changes
production in a significant way. for Jenefer Palmer,
founder of the seaweed-based oSeA Skincare line, losing
her malibu home and everything in it caused her to rethink
the way her products are packaged.
“Standing in the ruins of my burned down home, i was
moved to find a way to eliminate any use of bubble wrap
in our shipping. i had initially felt that secondary packaging/
boxes were wasteful, but after further research we
discovered that they actually reduce shipping materials.
So once again, mother nature won—as she always does,”
she said.
36
PULSE
■
APriL 2019
dazzle dry's philanthropic efforts align with its values.
wild salmon habitat, particularly in
alaska’s copper river, which is one of
the largest rivers in the united States.
Padawer said she first experienced
the “buttery and therapeutic
qualities” of glacial mud after rafting
the copper river. She then decided
on the spot to start a business that
would be philanthropic to “protect
the watershed, and thus the regional
culture and environment.” from wild
salmon and the indigenous culture, to
the alaskan lifestyle and
the highly productive wildlife