Pulse April 2019 | Page 32

YoU geT WhaT YoU By Jan Winter Giving Back in the Spa Industry in an industry hallmarked by conscientious, personalized care, it is not surprising that chari- table actions are almost automatic for spas and their resource partners. Areas of support include the environment, disease research, survivor care and disaster relief. When the community needs help, the spa family steps up. Sudden, drastic disasters often elicit extraordinary response from the already good-at- heart. When it gets personal, like home and neighborhood, the giving can come from a very special place. 30 PULSE ■ APriL 2019