“We do e-blasts and social media, but word-of-
mouth is a big one. We have a devoted local
clientele who will spread the word if we’re
discounting our packages.”
— marci hoWard-may, director of spa and Wellness, red mountain resort – sagestone spa
national Parks. The spa is busiest in the spring and fall,
and summertime brings reduced traffic, save for those
who are passing through on their way to Zion national
Park 35 miles to the east; according to marci howard-may,
Director of Spa and Wellness, most visitors to the national
Parks stay elsewhere because red mountain resort
doesn’t allow children onsite.
To help drive revenue during a time when there are
fewer people staying at the resort itself, howard-may
alters her spa’s marketing strategy: rather than driving
revenue through resort guests, she increases the spa’s
marketing push to local customers and national Park
travelers. Both clientele utilize the spa as a day spa, so the
combination makes sense. “We do e-blasts and social
media,” says howard-may, “but word-of-mouth is a big
one. We have a devoted local clientele who will spread
the word if we’re discounting our packages.” By contrast,
the resort will use digital advertising during the busy
seasons to help reach a national audience.
Sagestone Spa does offer discounts to its customers
during the summer; howard-may prefers to discount as the
need arises, based on bookings, rather than setting
anything in stone. Says howard-may, “we’ll offer an
additional discount on our multiple-treatment packages,
and that’s on top of our existing fifteen percent discount for
local guests.” Sagestone’s word-of-mouth is further helped
by seasonally rotating manicures, pedicures and salt
scrubs, although they don’t create summer-specific treat-
ments. for their retail in summer, Sagestone Spa places an
emphasis on summer-centric skin care, such as sunburn
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