Property & Development Magazine Issue 427 | Page 41

Retail & Leisure: Land Securities relationships where solutions are made to last. and portfolio management. Geographical regions cre- “Our team is from a wide cross section of back- ate a better orientated service for the operations grounds that helps us to bring new thinking into mak- teams while these units are supported by manage- ing property work for our occupiers. By carrying out ment specialists who are accountable for management the function in house we have been able to develop and building surveying, engineering services, imple- closer working relationships with our occupiers, mentation and property records. In addition, its man- understand their needs and meet and exceed their agement surveying team has direct responsibility for expectations,” said a company spokesperson. managing Land Securities' Retail Parks. These endeav- Within London, the company's endeavours are ours are again part of a holistic approach with teams in focused on adding value and maximising income commercialisation, investment, finance and consumer through the combined asset and property manage- marketing assisting as and when required. ment team. To do this effectively, Land Securities Commercialisation, for example, has become an divides the properties into two portfolios. Within important part of the process. The Group aims to cre- these two teams, lies responsibility for both functions. ate revenue-driving opportunities in the common Additional support comes from the direct manage- areas of the shopping centres, for example, those ment approach. Working closely with clients to better areas which are not shop units. Land Securities looks understand needs, Land Securities' estate managers to leverage deals with national brands across the port- are able to build up excellent day to day relationships folio, but additionally drives initiatives appropriate for thanks to a responsive, proactive and attentive individual centres and also supports centres where approach. This means the company is able to exploit there may be some local activity. potential opportunities, taking advantage of a joined This can be aided by a comprehensive marketing up approach to asset and property management. plan based on research and sophisticated consumer Assisted by holistic principles, these services are sup- profiling which enables the company to promote each ported by central leasing, investment, finance and client as a unique shopping destination and attract the marketing services. right shoppers for its retail mix. n The retail arm of the business is split into a number www.landsecurities.com Tel: 020 7413 9000 of specialist areas. Operations, property management 39