Use Social Media to Create Buzz
In a recent study, 90% of respondents who used social media as an exhibit marketing
tool found it effective in achieving their pre-show marketing objectives. So take
charge of your online presence and use it to your advantage when promoting your
participation at HNA.
Here are ideas for using social media before, during and after HNA to generate buzz,
connect with prospects, deepen relationships with customers and attract attendees to
your booth.
PRE-SHOW
• Use our hashtag – #HNA2018. Connect with the people who are using our hashtag and
integrate it into your posts to promote that you’ll be at the show. Be an active participant in
conversations surrounding the show.
• If you don’t already have one, create a hashtag specific to your company or campaign. Use it
along with the show hashtag to gain visibility.
• Connect with media. Get to know them. Share what they’re sharing. Comment on their work.
Invite them to stop by your booth. Give them some story ideas they could write about around
what you’re doing.
• Is your company unveiling new services or products at HNA? Are you planning a contest or
special feature in your booth? Teaser videos are a great way to quickly generate interest on
any social platform. Upload them to YouTube, share on Facebook and Twitter or create shorter
versions for Instagram. Be sure to hashtag #HNA2018.
• Create An Event-Specific Page On Your Website to serve as the home base for all things
related to the upcoming show — videos you’ve created, articles written about your company
and other special announcements. It’s a great place to direct potential booth visitors to get all
the information they want. Be sure to promote the page on social media.
USE HNA’S SOCIAL MEDIA FEEDS FOR A DIRECT CHANNEL TO REACH A
GROWING FAN BASE.
www.facebook.com/HardscapeNorthAmerica
HNA’s Facebook page has over 1,500 fans and is rapidly growing. The news feed provides fans
with trade show news, industry updates and exhibitor announcements. And, HNA invites you to
post and share show-related news and updates to get fans excited about your exhibit.
@HardscapeNA
Closer to the show, HNA will charge up its Twitter feed to generate onsite excitement. Mention
us when you can using @HardscapeNA, and use the hashtag #HNA2018 the rest of the time to
let your followers know what you’re up to at the show.
linkedin.com/company/hardscape-north-america
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