Preparing Your Booth Staff
Exhibiting at HNA is an excellent opportunity for your company to meet
and interact, capture qualified leads, take orders, benefit from press
coverage and launch/demonstrate new products both in your indoor
exhibit and in the Outdoor Demo Area. While these opportunities are
abundant at HNA, benefiting from them only comes when your show staff
knows how to effectively and efficiently “work” your booth.
PLAN YOUR EXHIBIT & LEAD CAPTURING STRATEGY
• Determine the purpose of your participation in the 2018 HNA show and create an exhibit
strategy. Defining a clear purpose allows you to concentrate your preparation and training
efforts toward achieving a specific goal without focusing on trade show aspects that aren’t
of interest to your company. Once you have defined your purpose, begin working on show
preparations accordingly and devise an exhibit strategy. Be sure all staff who will be working
your booth are aware of your company’s purpose and know the exhibit strategy.
• Be sure your show staff is proactive in seeking potential customers rather than
depending on them to step inside your booth. Many great networking opportunities are
available after the show doors close. HNA provides many after-show events, which also attract
prospects. Your hotel and even the show’s food court are great places to network as well.
• Plan lead-processing procedures in order to follow-up with attendees. Use the form
provided in this kit to rent Lead Retrieval equipment. With this electronic device, you can
scan attendees' badges and have a ready-made list of potential customers. Once you return to
your office, you can edit the database and follow up with the best prospects.
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