Editorial Coverage Form
Deadline: June 15, 2018 for inclusion in pre-show promotions /
September 14, 2018 for onsite promotions
Please email to: [email protected]
Or send to: HNA / PO Box 139 / New Albany, IN 47151
Questions: Amy Perkins, (502) 562-1969
Show Management is working with trade publications, online media and editors of association news-
letters to ensure that readers know about your show activities and new products. If you want more
visibility for your products, please let us know about the new products your company will be exhibiting
at the show and any special activities or events you are planning. Your news will be shared with trade
journals, as well as to the publishers of the Show Insider, before the show.
While we will make this information available to all publications that register for the show, it always
helps when exhibitors provide personalized announcements or invitations. For example, invite trade
writers to stop by your booth. Be sure to have product specifications, news releases, photos or other
artwork that you can provide. You're welcome to make this information available in the press center
(South Wing Conference Center, Room 111) in addition to keeping some on hand in your booth.
Here are two options for getting your information to the media via the HNA Press Office:
Option 1
Any time prior to or during the show, email your press kit or news release and photos to the
HNA Press Office and they will be load into a Dropbox that is shared exclusively with media
who are registered for the show. NOTE: Zip your files into one folder and save as "Company-
Name_Booth#", email to [email protected].
Option 2
Email [email protected] with your company name, a contact name, phone & email
address along with the following information. It will be saved as a Word document & loaded
into the Dropbox.
Describe any new products, equipment or services you plan to exhibit or sponsorships
you are planning for HNA. What makes them unique? Items that have gone into
production since HNA 2017 will be the most newsworthy.
List any giveaways, personalities, entertainment, events or sponsorships you are
planning for HNA. (Winners of any giveaways valued at $2,000 or more will be
announced from the Show Office. See Prize Drawings form). What will be NEWS to
attending press?
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