Promotion Tool Kit HNA 2018 | Page 2

HNA Exhibitor Marketing Get The Most Out Of Your Appearance................................................................... 2 Free Promotional Opportunities.............................................................................. 4 Use Social Media to Create Buzz............................................................................ 6 Fact Sheet............................................................................................................... 8 Marketing & Promotion Task Schedule / Check List............................................... 9 Sponsorship Opportunities.................................................................................... 12 Show Contacts...................................................................................................... 19 Editorial & Advertising Contacts............................................................................ 20 Forms – Deadlines.............................................................................................. 25 FREE Promotion Tools...................................................................................... 26 Online & Mobile App Promotional Opportunities...............................................27 Press Conference Registration........................................................................ 28 Prize Drawings.................................................................................................. 29 Editorial Coverage............................................................................................ 30 Show Insider Advertising Information .............................................................. 31 Show Directory Advertising Form .................................................................... 32 Lead Retrieval Products & Order Form............................................................. 34 www.HardscapeNA.com www.facebook.com/HardscapeNorthAmerica Twitter: @HardscapeNA Note – Photos/Banner Ads/Online Promotional Graphics promoting HNA are available to exhibitors upon request. Contact Troy Winebrenner if interested: (812) 949-9200 For show details or downloadable news releases and HNA logo, go to www.HardscapeNA.com and click on Media. Remember to tag or banner your ads with "See us at HNA in booth ______."