Marketing & Promotion Task Schedule
Use this checklist to help you plan & implement your pre-show promotions.
P
Deadline
Task
Important Details Page
Now Through July
ASAP Contact show management to sponsor an
event where you can highlight your brand
during HNA (i.e., HNA Project Awards,
Installer Competition).
See sponsorship section
for ideas.
12
ASAP Sign up to increase your visibility on HNA's
website & the GO HNA mobile app.
Complete your exhibit profile on
the online floorplan. Reserve
an app sponsorship or push
notifications. Also enhance your
eBooth features with a digital
promotion package.
27
Ongoing Add an HNA web banner to your company
website with a trade show discount for your
customers.
Email [email protected]
to request these banner graphics,
specifically sized for your website.
Ongoing Include HNA updates in your company
newsletter to encourage your customers to
attend.
Email [email protected]
to request news releases and
photos or visit HardscapeNA.com
and click on Media.
Ongoing Use social media to promote your HNA
participation #HNA2018
See page 6 in this kit for
suggestions.
6
Ongoing Tag print & web ads with “See our new
products at HNA in booth ___!”
ASAP Order invitations (brochures) to send to
your contacts to encourage them to join
you at HNA 2018.
Use Free Promotional Tools form.
26
ASAP Add HNA attendee brochure to your
company website.
Get downloadable brochure at
www.HardscapeNA.com. or use
Free Promotion Tools order form
in this kit.
26
6/15
9/14 Submit info about products and activities
for pre-show and on-site promotions.
See Editorial Coverage details.
30
7/1 Deadline for purchasing non-metallic
sponsorships.
July -
October Invite your customers to register for 50% off See Invite A Customer information 26
using a unique link.
on the Free Promotional Tools
form.
9
12-18