Promotion Task Schedule
Use this checklist to help you plan & implement your pre-show promotions.
P
Deadline
Task
Important Details Page
NOW THROUGH JULY
ASAP Contact show management to sponsor an event/attraction. See sponsorship section for ideas. 7
5/1 Reserve advertising space in the Program Guide. See Program Guide form. 23
6/15
9/14 Submit info about products & activities for pre-show and
on-site promotions. See Editorial Coverage form. 27
7/13 Create a presence on the show web site with an on-line ad. See On-Line Advertising Insertion Order. 24
Ongoing Include show updates in your company newsletter. Email [email protected] for news or
photos. Or check the online media center
at www.gie-expo.com Ongoing Use social media to promote your GIE+EXPO participation. See page 4 for suggestions. 4
Ongoing Banner print & web ads with “See our new products at
GIE+EXPO in booth ___!” ASAP Sign up to increase your visibility on the popular mobile
app. Reserve an app sponsorship or push
notifications. Also enhance your eBooth
features with a digital promotion package. 10
22
ASAP Order invitations (brochures) to send to your contacts. See Free Promotional Tools form. 21
July -
October Invite your customers to register for 50% off using a
unique link. See Invite A Customer information on the
Free Promotional Tools form. 21
8/1 Submit your information for the Official Show Directory
if you haven't already. This info also appears on the Go
EXPO mobile app. Show Management will send log-in
information for entering this online. 8/1 Reserve ad space in the Official Outdoor Must-See Guide. See enclosed flier & call to reserve space. 31
8/24 Sign up to schedule a press conference. See Press Conference Reservation form. 25
8/31 Offer a prize drawing. Winners of prizes valued at $2000 or
more can be announced by show management. See Prize Drawings Form. 26
7/15 | 8/31 Reserve ad space in the Official Show Directory. See enclosed flier & call to reserve space. 29
7/3 | 8/28 Reserve ad space in the Show Insider. See enclosed flier & call to reserve space. 28
8/17 | 9/4 Sign up to have a lead retrieval system in your booth. See Lead Retrieval Products form. 33
Send invitations to the trade press to stop by your booth or
attend your press conference. A media list is enclosed; a preliminary list
of registered press will be available 9/15. 12
Prepare news releases/press kits. See distribution details on page 3. 3
AUGUST
SEPTEMBER
6