Get the Most Out of Your Appearance
Exhibiting at GIE+EXPO begins before move-in. Maximize your ROI by
planning and publicizing your participation in the show now!
EXCLUSIVE OPPORTUNITIES
FOR EXHIBITORS
The No. 1 reason visitors attend GIE+EXPO is to
see new products. This kit is packed with tips to
help make sure attendees put your exhibit at the
top of their “must-see” list. If your company has
new products, create a marketing plan that begins
at GIE+EXPO.
• Complete the promotional forms and return
them by the deadlines. Some of these forms
offer free promotional opportunities. Invitations
for your customers, stickers and more are
designed to help you get higher recognition and
more profitable results at GIE+EXPO.
PRESHOW
• Have 2018 product marketing materials
produced and ready to ship or bring with you.
• Define special promotions/offers and incentive
programs to announce at the show.
• Send new product information and promotion
information to the show press office and to
relevant media contacts (included in this guide).
• Sponsorships - See pg. 7-11. Another
opportunity is a button or banner Ad on the
GIE+EXPO site with a link to your company’s
website. Use the form enclosed on pg. 24.
• Offer your customers a registration
discount. As an exhibitor, you will have access
to Invite A Customer – a FREE tool to invite
your customers to register for the show at a
50% savings. Share the unique link with your
customers via your website, emails and social
media outlets. See pg. 21.
ON-THE-FLOOR
• It’s Go Time! Engage with attendees, track
leads, set follow-up appointments.
• Use your social media outlets to promote your
exhibit; use #GIEEXPO.
• Network at after-hours events.
POST-SHOW
• Send requested materials immediately.
• Re-confirm with dealers, contractors and new
prospects your 2019 product/service offerings .
Remember, GIE+EXPO is your industry's
premiere event. You will have a captive audience
so take advantage of getting your message out
and kick-starting your 2019 sales!
SHOW MANAGEMENT CONTACTS
For information about GIE+EXPO, please contact:
Warren Sellers, Show Director
800-558-8767 / 812-949-9200
[email protected] Amy Perkins, Show Communications/Press Center
502-562-1969
[email protected]
Bill Sellers, Assistant Show Director
800-558-8767 / 812-949-9200
[email protected] Susan Sellers, Exhibitor Services
800-558-8767 / 812-949-9200
[email protected]
Richard Corbett, Outdoor Demo Area Coordinator
800-558-8767 / 812-949-9200
[email protected] Brian Corbett, Sales Manager
800-558-8767 / 812-949-9200
[email protected]
2