Promotion Tool Kit GIE+EXPO 2017 - Page 3

Get the Most Out of Your Appearance Exhibiting at GIE+EXPO begins before move-in. Maximize your ROI by planning and publicizing your participation in the show now! EXCLUSIVE OPPORTUNITIES FOR EXHIBITORS The No. 1 reason visitors attend GIE+EXPO is to see new products. This kit is packed with tips to help make sure attendees put your exhibit at the top of their “must-see” list. If your company has new products, create a marketing plan that begins at GIE+EXPO. • Complete the promotional forms and return them by the deadlines. Some of these forms offer free promotional opportunities. Invitations for your customers, stickers and more are designed to help you get higher recognition and more profitable results at GIE+EXPO. PRESHOW • Have 2017 product marketing materials produced and ready to ship or bring with you • Define special promotions/offers and incentive programs to announce at the show • Send new product information and promotion information to the show press office and to relevant media contacts (included in this guide) • Sponsorships - See pg. 7-11. Another opportunity is a button or banner Ad of the GIE+EXPO site with a link to your company’s website. Use the form enclosed on pg. 24. • Customer Registration - Offer your customers a registration discount. As an exhibitor, you will have access to Exhibitor Invites – a FREE tool to create an email campaign to invite your customers to register for the show at a 50% savings and visit your exhibit. The system is fully automated, easy to use and trackable. Just upload your contact list and customize the templates with your company’s information. It’s that easy! Watch for more details to be emailed at the end of May. ON-THE-FLOOR • It’s Go Time! Engage with attendees, track leads, set follow-up appointments • Use your social media outlets to promote your exhibit; use #GIEEXPO • Network at after-hours events POST-SHOW • Send requested materials immediately • Re-confirm with dealers, contractors and new prospects your 2018 product/service offerings See page 22 for information, and learn more during Exhibitor Invites Webinars – Dates to be announced. Remember, GIE+EXPO is your industry's premiere event. You will have a captive audience so take advantage of getting your message out and kick-starting your 2018 sales! SHOW MANAGEMENT CONTACTS For information about GIE+EXPO, please contact: Warren Sellers, Show Director 800-558-8767 / 502-949-9200 Amy Perkins, Show Communications/Press Center 502-562-1969 Bill Sellers, Assistant Show Director 800-558-8767 / 812-949-9200 Susan Sellers, Exhibitor Services 800-558-8767 / 812-949-9200 Richard C orbett, Outdoor Demo Area Coordinator 800-558-8767 / 812-949-9200 Brian Corbett, Sales Manager 800-558-8767 / 812-949-9200 2