PROMAG Vol 22 no 1 - Page 16

feature DON'T DREAM IT, BE IT A job as a cashier may not seem like the best start for a singing career, but if the job is at Shoprite Checkers then it could just be the perfect start. The Shoprite Group runs a performance competition, Shoprite Topstars, to benefits ordinary workers. It’s a talent search that gives Shoprite employees the opportunity to actualise their dreams of becoming a singing star. For the 2013 competition The Shoprite Group had almost two thousand entries from across Africa. The gala finale was held at the Good Hope Centre in Cape Town, where eleven acts wowed the audience and the judges. The event was managed by AmaGroove, whose primary focus is music production. To help them with the technical side of the event they called in CCPP Professional Productions. CCPP is run by a man who, like the aspirant singers of Shoprite, has taken the famous Rocky Horror Show lyric, “Don’t dream it, be It”, to heart. Clint Cawood founded CCPP in 2006, with the aim of: “making a difference to the way Industry supplied and delivered service to clients.” Shoprite Topstars 2013 was one of the year’s high-points for CCPP as they went all out to ensure it was a fitting finale to this unique corporate talent show. The main challenge for Clint and his team was to create an entire truss grid in order to position the lighting and projection exactly where the client wanted it. Creating magic on stage takes thousands of hours practice from the stars, and also the dedication of the technical crew whose unsung work is so crucial to the success of an event. AmaGroove’s Mynie Grové had this to say about the partnership: “In tackling an extremely difficult venue CCPP pulled out all the stops; partnering in a production that empowers ordinary people to do extraordinary things. We all need magic to make our visions reality: CCPP coloured our world with a professional and imaginative contribution.” 14 PROMAG – first quarter 2014