PROMAG Magazine Vol. 21 No. 4 | Page 15

cover story THE HISTORY OF GEARHOUSE SA Gearhouse South Africa was founded by Israeli-born Ofer Lapid. As a youngster Ofer was passionate about working backstage on gigs and live events. In the mid-eighties he toured South Africa with an Israeli act and developed a kinship with the African continent. He stayed on to work on a show at the Civic Theatre (now Johannesburg Theatre) before landing a job at the State Theatre, followed by a position at Sun City. SAIFTA 2013 @ THE DURBAN ICC by Ryan Dunbar - Lighting Operator for Gearhouse South Africa In September this year Durban hosted the first ever South Africa India Film and Television Awards (SAIFTA) Ceremony. The who’s who of Bollywood and South African film were there, as was Gearhouse Durban, who supplied all the lighting requirements for the event. There were a few jitters when SAIFTA confirmed the job only two days before load in. The pressure was on to prep the kit and load the trucks to be at the venue, the Durban International Convention Centre (ICC), on time. As always Gearhouse was pumped for the challenge; and the lads worked late into the night to make sure they were at th e ICC on time. One hundred and twenty moving lights, countless LEDs and hundreds of par cans illuminated the stage, but none shone brighter than the beautiful Bollywood actress and dancer, Mahduri Dixit. Dreamsets did a wonderful job with the set, and each structure included an LED strip light which allowed the set to change colour at the flick of a switch. The lighting rider included 28 Martin Mac Vipers, and it was very exciting to see them in action together – they certainly justify the hype. They add a crisp, clean look; the optics are amazing; the light output is highly impressive; and they helped make the live show translate brilliantly to television. I’m happy to report that there were no glitches and the client was delighted with what Gearhouse managed to achieve. Thanks to all my colleagues from Gearhouse for putting in the hours to ensure that the inaugural SAIFTA Ceremony was a shining success. After a year at Sun City, Ofer recognised the importance of constantly investing in equipment and keeping pace with technological change. It was a seed of an idea that germinated when Ofer was invited to tour with Johnny Clegg in 1989. It was in that year that he started Lighting Unlimited. In 1993 Ofer expanded his offering by founding Stage Design; and then in 1995 he bought four generators and founded Woza Power. In 1996 Ofer sold the three businesses to Gearhouse, a UK based company that had dozens of branches around the world, but stayed on to run the South African operation. When, in 2001, Gearhouse went into receivership in the UK, it seemed the end of the road for the South African branch, but Ofer had other ideas. The easy solution would have been to allow the business to go bankrupt and then buy the gear off the liquidators. Ofer’s sense of loyalty to his crew, to his suppliers, and to the industry resulted in a management buy-out of the South African division of Gearhouse, which has since continued as a privately-owned entity known as Gearhouse South Africa. Lapid remains the Managing Director of the company. Gearhouse describes itself as a locally based, proudly South African, Total Technical Solution Group. The company has branches in Johannesburg, Cape Town and Durban and a fleet of trucks and vehicles that crisscross Southern Africa bringing top-class technical solutions to myriad events. Such is Gearhouse SA’s reputation that they even provide services into other parts of Africa, and indeed worldwide. The environment at the company is a nurturing one, both professionally and personally. There is a commitment to growing people by giving them on-going training and skills development. Little wonder that Gearhouse is the service provider of choice for international events taking place in South Africa. Photos by Ryan Dunbar PROMAG – fourth quarter 2013 13