PROGRAM SUCCESS – NOVEMBER 2008 PAGE 9
BLACK E-COMMERCE REACHES UNTAPPED MARKET
Detroit , MI - Black e-Commerce ( www . blackecommerce . com ) is an exciting new e-commerce site that connects consumers to black-owned businesses and creates a buying power in an online environment . According to an ING survey , African Americans only spend five cents of each dollar they have in disposable income with black-owned businesses . By offering a vast array of goods like electronics and services like Webinars , Black e-Commerce aims to reinvest money back into black businesses and communities by providing a portal that crosses geographical divides .
Black e-Commerce is the brainchild of Ms . Deshawn Johnson , an entrepreneur who foresees the Black e-Commerce Web site as the catalyst to change the way the African Americans use the Internet . “ Just imagine an online virtual marketplace for Black America that will soon be compared to eBay , Amazon , and MySpace ,” Johnson says .
Black E Commerce Untapped Market Detroit , MI November 2008
With Black e-Commerce , Johnson says that entrepreneurs will have a direct line to the projected $ 921 billion that African-American consumers are expected to spend in 2008 according to Selig Center for
Economic Growth . Black e-Commerce targets companies that are least 51 percent black owned . Therefore , consumers can be confident that dollars spent on Black e-Commerce will be recycled in black businesses and communities .
Black e-Commerce is built on its motto , “ Build , Empower , Connect .” Committed to uplifting the community , the company employs the following objectives : 1 ) Economic Empowerment , 2 ) Generational Wealth , 3 ) Cross the Digital Divide , 4 ) Entrepreneurship , and 5 ) Community- Centered .
With goals that extend beyond making a profit , Black e-Commerce also supports philanthropic initiatives that benefit the African-American population . Through the BeC Foundation , Black e-Commerce members and shoppers can connect with worthwhile initiatives including assisting entrepreneurs with computer training and preparing children to become business owners .
For additional information on the Black e-Commerce launch , contact Deshawn Johnson at deshawn _ johnson @ blackecommerce . com or visit www . blackecommerce . com
The Sewing House Jacksonville , Florida November 2008