ProfilMagasinet 2017 Texet United 2016 - Page 116

116 | J . H A RV E S T & F RO S T | 2 0 1 6  Our indigo bow line is all about washed and worn. It is the worker’s shirt that is already worked in. Almost like it has been there for 100 year’s already. We take great inspiration in the iconic, original blue jeans .They changed the world of trouser. What started off as an idea to make a working trouser that wouldn’t fall apart, Is today a worldwide industry. From it’s birth, a sunny day in May 1873, it has become the most popular pant in modern time, and come in thousands of variations and brands. But still when you turn to the subject jean, Levis is the brand that first comes to mind. The brand is still a world leader 150 years later. Could you imagine a better inspiration, we bow our heads in admiration! Like denim is for trousers, the washed Oxford is for shirts. It has become iconic. A uniform, part of every wardrobe and the shirt comes in all variations and all kinds of brands. Our indigo bow is a tribute to the icon. Carefully chosen fabrics should give you the right feeling and it is of course made to endure more physical and demanding work environments. We did not invent the wheel, it is already there. But we are proud and humble to take part of the icon, and prepare it for the next generation. Enjoy our Tribute to Leisure. INDIGO BOW READY FOR DUTY