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NAMM ’ s Believe in Music Week 2021 Taking Shape
Preparations are underway for NAMM ’ s Believe in Music Week , an online event replacing The 2021 NAMM Show and running from Monday , Jan . 18 to Friday , Jan . 22 , 2021 . NAMM says the virtual event will showcase some of the best content from The NAMM Show combined with robust product discovery and networking opportunities . It promises to engage a broad audience that goes beyond that of a physical event .
“ While not The NAMM Show or a virtual trade show , the initiative will meet the immediate business needs of NAMM member companies through thought-leader-led education for all segments of the industry , networking and AI matchmaking , and business-to-business-focused opportunities to reaffirm and grow business connections , launch new products , share brand initiatives , and engage with customers in real-time ,” NAMM says .
Powered by AI and matchmaking software , NAMM says the platform will connect buyers and sellers through an interactive marketplace and provide sellers with detailed reports of leads and their activities , helping to measure ROI . Exhibitors will also have access to turnkey , multimedia-rich profile pages that feature video and product information , and be able to engage customers with live chats , polls , and Q & As . Sellers can also segment groups by region and interest , granting meetings with their reps to qualified buyers .
The new Believe in Music TV will feature a series of channels with programming that includes some of the most popular education and entertainment from The NAMM Show , along with new content to inspire and connect the global music and events communities .
A variety of educational sessions will explore the latest tips , ideas , and networking opportunities to help professionals build their businesses and careers . Rather than simply transferring its usual NAMM U and TEC Tracks sessions to a webinar-type format , NAMM is planning to create and commission engaging educational videos that will sometimes also feature a live text-based Q & A in order to better utilize the platform and keep viewers engaged .
To learn more about NAMM ’ s Believe in Music Week , go to www . namm . org / support / believe-in-music-week . To register and be notified of updates , go to attend . believeinmusic . tv .
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