d&b audiotechnik Announces
Management Changes for the
Americas
Colin Beveridge, CEO of d&b Corporation since its in-
ception in the mid 1990s, has transferred his respon-
sibilities for d&b audiotechnik in the Americas to
the next generation as part of a planned retirement.
Following the transition, Beveridge will remain onboard
as senior strategic advisor for the management team in
the Americas and company headquarters in Backnang,
Germany.
William Cornell has succeeded as territory man-
ager for the Americas and president and CEO of d&b
audiotechnik U.S. Group.
“I will support William in a direct role until
February 2018 to ensure a smooth transition,” says
Beveridge. “Like our audio systems, the essential
(L-R) D&B’S WILLIAM CORNELL, COLIN BEVERIDGE & JAN SCHEFFELS
character and performance of d&b will remain
consistent. But it will be rejuvenated by the energy I know William will bring to his new role. What is important now is to concentrate on
ensuring a smooth transition, then to focus on the future endeavors of d&b in my new role.”
Cornell, who has been with d&b for 13 years, was previously responsible for sales and technical services in the U.S. In his new role, he will
report to chief sales officer Stephan Greiner, based in Germany.
Also, Jan Scheffels has moved into the newly-created post of chief operating officer of d&b audiotechnik in the Americas. As COO, Schef-
fels takes responsibility for customer service, finance/controlling, human resources, IT, legal, and buildings. He will be based in Asheville, NC,
reporting to Cornell.
For more information, contact d&b audiotechnik Canada: 418-843-2410, [email protected], www.dbaudio.com.
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