Professional Sound - June 2017 - Page 40

technology in closed ecosystems that do not integrate with others. This will change with clients demanding interoperabil- ity, which is greater today than it ever was. WILLIAMS: We have noticed an increasing trend in the “total sale” go-to-market strategy in the industry.  In some aspects, this can provide a competitive advantage, although this var- ies greatly based on the manufacturer and applicable project. High-performance systems often require integrating equip- ment from various manufacturers to provide the best solu- tion. One-stop shopping has some administrative benefits as well, limiting the transaction points, training, and ongoing service and maintenance burden.   RUSHTON: Absolutely. AV and IT systems are becoming more and more sophisticated; however, I would be reluctant to say that the user interface is simplifying. UX design is a sector of the audiovisual industry that needs drastic improvement – either that or integrators should recruit expertise from other industries such as web design or application design. AV inte- grators are expected to be experts in audio, video, network- ing, control system programming, and GUI creation but they are quickly becoming proficient at all but masters of none. The AV industry is on the verge of receiving huge ben- efits as various industry resources are redefining and/or controlling the UX experience. PS: We’ve also seen a rise in increasingly sophisticated technologies offering control through increasingly simple interfaces – basic touchscreens, iOS integration, etc. Have you seen benefits of this either for your business or your clients’ operations? BERGERON: It is definitely something that benefits both integrators and customers. For them, it means that they can get access to the whole system via o )ѕə!٥ѽͥѕə)́́յɽȸ%݅䰁Ё́ѡѕ)ͅȁͥȁѼ͔ѕȁѽȁɥ)́ѡЁȁͽѥ́ɔٕɔѕѼ)ѽϊd̸) ==-Hѡѥٕ䁑丁Q́́ѕ)ɽ́ȁ䰁ɽѥɽѡ)݅䁑ݸѼXɽյхѥ]͕)ٔѡѼѥ锁ٕ呅䁑٥̰Ё́Ё)ɕ䁍ٕЁȁѕɽɅ̃%Ё́ݕ)ɽɕͥѡЁݔɔ͕ѡȁ́)ѼɅєɽѕ́ѼѡȁՑ)ȁ٥ݽɭ̻ $ٔѡ́ݥɔɕم)́ѕ䁕ٽٕ́ϊdхѥ́ȁ e=)%P٥́)5 IQ!dѡѡЁ́ȁɽՍЁȁ͕ȴ)٥ͥȁȁѡѽȁѼѥ锁ɕѕ́مՔ)Ё͔͡ձ݅́Ʌɔ͔Q)́ݡѕд)ѥ饹ѡɽՍ́ȁ͕٥́ѡЁԁٔ)ɽ٥)-11d5 IQ!d)Aɕͥаͥ)%ѕɅѥ%)Aɕͥа9ѥ)Mѕ́ Ʌѽ)ͽѥ9M )]%11%5L]͕ٔ́ȁȁ́ݥѠ)ѡ́ɕ䁱ݕɥѡЁ䁙ȁɽ̴)ѕ̸ %ͥɥѥ٥ɽ̰ɽյ)եЁ́ݕ́ѼمՔȁͽѥ)ȁȁ́ݡݽձѡݥ͔ՑЁ)AL=ɕѕєٔԁչѡЁѡٕȴ)ɕͥ́Ѽɵѥɑѡ)ѕɹаݥѠѡ͔ͥȁѕə́)ͽѥ̰́ȁ́ɔqѕͅ䳊t)ȁɡ́ѕȁѼɕѡȁх݅́)́ȁɽ) II=8 ѽ́ɔѕ䁵ɔɵѡ)ɔ݅́ٔѼѼє$ݽeЁͅѡЁѡ)ͅɥ䁅ɔѕȁѼɕѡȁх݅́)̰ͥѡͽѥٕ́ٔ䁡хѥ́)ݡЁѡ͕ͽݡɔ͔ЁЁѡЁͽѥ)ȁѡȁ̰ݥѠѡȁɽӊéɅ̸=ȁ)Ѽ́ɱ䁅́ͥѡͥѥ́ȁѡ)͍ɥѼեѡѡɽ՝ͥ)ѡͽѥѡЁݽɭ́Ёȁѡ ) I9QM-dQݕȁѼѡ́́ݼȁ)ձѥ̰Ѽͽɕ쁕͕̰)ͼ%ӊé͕ͥѥ)Qɔɔͥ́ݥѠٕ䁙ɕ)ѽ́Ё՝䁑ɕЁɕѵ̸Qͅ)́ȁԁɕ䁹ѼЁ)ѼեٕѡЁѕͅ䁕͕ȁѼѡɥ)ͽѥ)=I@)AUQ!9-U14Qȁɽѕ́͡ձ)UQ!9-U14)Ёݥ ɽ͡ձɅɕиȁ)չЁ5Ȱ)ѥ́ɹ͡ѽ䁅ɔՑMѕ́%ѕɅѥ)]щ)̸ ɕѱ䰁ѡɔɔѕ́ѡ5ɽͽЁMȴ)9ѥ)!Ո) ɐ ͍Mɬ ɐ)Q8Y٥ѕé9ٽQՍѡ́ѡЁɔɽ٥)ѕ́ȁѡ̸͔) ==-Hé=ѕѡɔ́՝Xɵѥ)ɽ͕ȁɥѥٔݡ䁙ɽ)ȁɔqѕͅtЁѼ չչѕ)ѼѽՍѽȁݼѼЁѡѕЁɽѡ)ѡͽѥ́eЁٔѡ͍ȁѡ٥ͥѼ͕ѡ)͕ȁ٥Qɽѕ͡ձ)ɼ٥܁ѡٕɅ́ѡɽиMѥ)'eɕ͕аɕ锁䁑٥չх܁$)ݡԁٔݽɭѡͅݥѠѡͅ)͡ɔѕЁѡ͍ɕQ䰁ѡٕ́́ɕ)ѕ䰁ԁѼ͕ѡɔͥٔͥѥ́(AI=MM%=90M=U9