Professional Sound - February 2018 - Page 10

SIGNALS Prolight + Sound & Musikmesse to Combine Audio, DJ & Recording Segments Musikmesse and Prolight + Sound organizers have announced that for 2018, the audio, DJ, and recording segment is being given a new and central presentation platform. Prolight + Sound will run from April 10-13 while Musikmesse is being staged from April 11-14, 2018 in Frankfurt, Germany. The new central area for the audio, DJ, and recording segment means exhibitors who used to be spread over several halls at the two fairs will make their presentations together in Hall 4.1. This makes for shorter walking distances for visitors and optimum target-group reachability for exhibitors. Hall 4.1 will be a component part of both Musikmesse and Prolight + Sound and integrated into the visitor marketing and information services of both events. The focus of the hall will be on products of interest to both professional users from the event and media technology segment and musicians, music producers, and musical instrument retailers. The products include microphones, effects and signal processors, cables, mixing desks, control units, monitoring tools, production tools, and recording hardware and software. As in the past, visitors will find products for live PA systems and fixed installations in Hall 3.1. Also part of Hall 4.1 is the Silent Stage area, which was launched in 2017 and pres- ents a new stage concept for clean sound and effective monitoring, as well as the Sound & Recording Lounge, which offers lectures on mixing, miking, and production. For more information, go to 10 PROFESSIONAL SOUND FRANKFURT The musical instrument, pro audio, and event technology industries came together in Anaheim, CA for The NAMM Show 2018, which was held from Jan. 25-28 at the Anaheim Convention Center and surrounding area. With an increased presence from production technologies exhibitors and attendees, this year’s show was a crossroads of business opportunities with countless product debuts, over 500 educational sessions, and 115,085 reg- istered industry professionals roaming the halls – a nine per cent increase over 2017. The 2018 NAMM Show boasted an eight per cent increase in international attendees with representation from over 100 coun- tries totaling 19,356 registrants. Across The NAMM Show Campus, including the new pro audio-focused ACC North hall, about 7,000 brands and nearly 2,000 exhibiting companies were on display. The expansion into the new building saw increased pro audio and event XH\X\][ۋ۝X][H\[ݙ\[ܛو^X]ܜ]H˂[X\X܈وKˈ[\܈[YX[XZ\X[YX\\Y[\ۈ\[\[[Y\[X^X]Y[HPܝZ[[^\8'܈YX\x&]H[YY][ZH\\[H^[[ۈ]Y[[XH\[\ܝ[X]\B]8&\HY\[X\]]\H]H][\]\'BH[]Y\[QTSSHܘ[H[YY\Z[[XY[ZY\H\Y]Hو]ܚX[[ܚ[]\\\\[KB[ۜ\[[[[ܙH[ [\[ۜ˂H][XH\[ۜ\]YHTKHX[ۈ\[ۜ\[YH[ӈXY^[\\[\ܘ[KBZ[HY[ [[Y\XKTH]H[Y\[[\X\Yٙ\[ۘ[Hܝ[]HX\H[\H[Z[\Y\š[H\Y\و\[ۜ[X˂^YX\HSSH]\[ZZ[HH[ L NK܈[ܙH[ܛX][ۋ۝XSSN ͌ M N K[[[Kܙ˛[[Kܙ˂]]Y[YY[[•H NSSH