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NAMM ’ s Believe in Music Week Offering Extensive Education Program for Lighting & Live Events Pros
NAMM has released an outline of its educational programming for its Believe in Music Week virtual event , which is being held in January 2021 in lieu of The NAMM Show . Using the AI-powered SwapCard platform that is designed to give a socialmedia-style experience with real-time engagement and communication , the event will offer 150-plus professional development and training sessions for all sectors of the music products , pro audio , and entertainment technology industries , among others .
Featured on the Believe in Music platform and free to all registrants , professionals will have access to the strategies and tools to further their businesses and careers
A PREVIEW OF NEW BELIEVE IN MUSIC WEEK PLATFORM by connecting with top thought leaders . Believe in Music Week will offer four main tracks for music products , pro audio , and entertainment technology professionals : Business , Audio Production and Music Technology , Entertainment Technology , and Artists . The education sessions will be spread across two days ; Thursday , Jan . 20 th and Friday , Jan . 21 st .
The Entertainment Technology Track will include in-depth education and training sessions organized by the Entertainment Services and Technology Association ( ESTA ). These will feature design professionals , as well as those responsible for their safety . ESTA ’ s extensive sessions will cover everything from lighting and lighting networking to rigging and safety . The Pro Production sessions will include interviews and behindthe-scenes presentations with leading names in entertainment production and technology . Among the highlights are sessions on uses of XR ( extended reality ) technology , along with solutions for successful remote collaboration . As well , lighting designer and Lighting & Sound America Technical Editor Richard Cadena will present in-depth training for entertainment technology professionals . Also included in the Entertainment Technology track , the Event Safety Alliance ( ESA ) will bring a suite of educational sessions with a diverse roster of academics and industry professionals to explore critical issues within the live event space , including safety in production design , risk management , COVID-19 mitigation planning , and more .
Additionally , the show will include Show Makers , a resource hub for the live events community . It will bring professional and personal development to NAMM ’ s educational programming . Concert industry pros will deliver Show Maker-curated sessions and mentoring , designed to unite and strengthen those who work in entertainment production . This includes sessions on touring , careers , leadership , mental health , and more .
For more information , go to attend . believeinmusic . tv .
News Flashes
Prolight + Sound Details Health & Safety Measures for April 2021 Return
Despite the difficult situation for the event industry , Prolight + Sound organizers say they ’ re on track for the coming edition from April 13-16 , 2021 , in Frankfurt , Germany . Messe Frankfurt says it ’ s responding to the industry ’ s desire to meet up in-person for the first time since the lockdown , to present new products , and to jointly send out positive and constructive signals for the event industry . They also say a comprehensive hygiene concept ensures safe participation and can be flexibly adapted to current requirements .
In consultation with health authorities , Messe Frankfurt has drawn up a detailed concept for the resumption of its events , which includes medical , organizational , and aforementioned hygiene measures . Dispensing with the one-way street principle in the halls , the organizers have opted for corridors with a minimum width of 5 m , which can be walked in both directions . In addition , there will be a spacious entrance area and additional waiting , communication , and lounge areas . Messe Frankfurt ’ s ventilation system supplies the exhibition halls with around 75 m ³ of fresh air per hour and person during the event , which , for comparison , it says is four times more than in open-plan offices and more than eight times as much as in normal hotel rooms . There are also adjustments in visitor management , including regulated ticketing with online advance booking and full registration . Messe Frankfurt is also implementing contactless access controls and is intensifying the cleaning of heavily-frequented areas and spaces . As well , masks and disinfectants will be provided in sufficient quantities .
As far as stand planning is concerned , exhibitors will receive detailed information on special building regulations and recommendations in order to enable as many people as possible to visit their stands while maintaining the minimum distance of 1.5 m . Meeting and lecture areas can also be realized under certain conditions .
In terms of programming , organizers have announced that the show is expanding the ProStage product segment , which covers the entire theatre and stage technology sector , making it a more focal topic at the event . This will give it higher priority in exhibitor and visitor acquisition and in the fair ’ s seminar program . On “ The Stage ” in Hall 3.0 , exhibitors will be able to present their brands in product demonstrations , lectures , and workshops while connecting with industry professionals . The next Musikmesse trade fair , which is usually held concurrently with Prolight + Sound , is instead being held from Oct . 22-24 , 2021 . For more information , go to www . prolight-sound . com .
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PHOTO : MESSE FRANKFURT EXHIBITION / JOCHEN GUNTHER