Professional Lighting & Production - Summer 2017 - Page 12

PETERS NEWS FLASHES SFM HQ IN QUEBEC SFM Now Distributing Atlona AV Products in Canada THE AYRTON TEAM AT PROLIGHT + SOUND 2017 Ayrton Celebrates 15 th Anniversary with Management Hires Ayrton is celebrating its 15 th anniversary in 2017 and has marked the occasion with the addition of new executive and management team members. To complement the team led by founder and CTO Yvan Peard, Christopher Agius Ferrante has taken on the role of CEO, Michael Althaus is the new global sales director, and Chunyan Hou is the new legal and administration manager. “We are focused on continuing Ayrton’s success,” says Ferrante, “and the immediate in- crease in resources here shows that we are fully committed to this. We all feel the best way to ensure that Ayrton remains at the forefront of the industry and continues to be a success is to invest in people.” For more information, contact Ayrton:, Atlona has announced a new distribution partnership with SFM, which will act as an extension of Atlona’s sales and support network across Canada. “Atlona is focused on the future of our business, which includes providing AV- over-IP and other solutions as a way for pro AV and CI integrators to differentiate themselves,” says Mike Calo, brand manager for SFM. “From where we sit, Atlona fills the void in our catalog for top-tier video solu- tions.” “SFM’s approach to company representa- tion makes them an ideal fit for Atlona’s rapid expansion across Canada, which is certainly on the leading edge of today’s AV trends across 4K/HDR, AV-over-IP, and soft codec-based conferencing,” says Omar Pra- shad, Atlona’s country manager for Canada and SFM’s direct point of contact. For more information, contact SFM: 514- 780-2070, FAX 514-780-2111,, Parnelli Awards to Relocate to The NAMM Show in 2018 The National Association of Music Mer- chants (NAMM) and Timeless Communica- tions Corp. (TCC) have formed an alliance to serve the live event production community at the next NAMM Show in Anaheim, CA, from Jan. 25-28, 2018. As part of the agree- ment, TCC will bring its award show for the live production community, The Parnelli Awards, to The NAMM Show, with the 2018 edition to be held on Friday, Jan. 26 th at the Anaheim Hilton Hotel. “With our shared passion for music, we believe that the live event and production professionals are kindred spirits with the manufacturer, distributor, and retail mem- bers of NAMM,” says Joe Lamond, president and CEO of NAMM. “And at the awards, we could not be more excited to celebrate the accomplishments and contributions of the many live production professionals and companies. We look forward to welcom- ing this community to share in the career enhancing networking and education op- portunities, and of course, to experience the amazing new sound and lighting product introductions on The NAMM Show floor.” For more information, go to 12 • PROFESSIONAL LIGHTING & PRODUCTION