24 PL&P Approaching New Projects projection surface can be considered a projection mapping project.” “It has to start with a story,” Conglio says about starting a dialogue with a potential client. “The client has to give us an idea of what they want, or what they’re trying to do, and then we’re showing them how we can make that vision a reality with the creative tools available.” That step involves educating the customer about the various system options, what they can do, what they require to operate, and what they can deliver in terms of content. The content is typically provided or commissioned by the client, though Westbury can sub-contract content creation for clients if so desired. “When I’m first sitting down with a client, they often have an idea of the end result,” Coniglio continues. “They start with the images they see on the building or whatever it might be, so they know the result they want, and then it’s a matter of working backwards. How do you control it? How do you manage the content? What about audio? We have to educate them to understand what goes into this from a design and hardware perspective. Our experience with all of these previous projects has given us the ability to com- municate that effectively and make sure their experience is the best it can be.” Some of those considerations are relatively straightforward, like a gener- al overview of the required hardware components – what they are, what they do, what they cost, etc. But there are many others. “So say the client wants to project onto their building,” Wallace offers as an example. “That often means setting up and drawing power from a different area or neighbouring building.” Coniglio recalls an application where his client had to develop a relationship with the owner of a nearby building to work out an agreement whereby the client could mount the projectors on the other building’s roof, draw hydro from said building, and even shut down the building’s parking lot for a full day during installation. Travelling Back Through Time Galt Post Office Cambridge, ON Currently in development, this project started as a vision of the Mayer and Council Office of the City of Cambridge, ON as a means to drive residents and tourists alike to the city’s downtown core. The historic building will see its façade transformed into a show that takes viewers on a trip through time, exploring the history of the city, region, country, and even further beyond. The show is set to premiere in June 2018. 24 | Spring 2018 “There are all sorts of logistical issues that people just might not initially consider,” Wallace notes. “We’re often outside dealing with the elements, deal- ing with higher heights, dealing with structural engineers for snow load and wind load, designing protection for the equipment…” Though it goes beyond Westbury’s typical involvement in the project, in permanent or semi-permanent installa- tions, there’s also the consideration of refreshing the content on a consistent basis. A few years ago, Westbury designed and delivered a system for the Winter Festival of Lights in Niagara Falls, ON. That system is put to use each year during the event, though the content is refreshed on an annual basis to keep residents and visitors excited. Similarly, in the sporting venues, teams should be looking to change the show a few times throughout the year. Coniglio says the idea is to find a balance as day-in and day-out, thousands of fans would be seeing the show for the first time, though they don’t want it to lose its impact on season ticket holders and other frequent attendees. Of course, the systems themselves are typically future-proofed so that they, too, can be refreshed as technology con- tinues to evolve at such a rapid rate.