Product Knowledge The Demi Paper Chart 2018

For more details on these and other Paul Mitchell Professional products, log on to Printed in the U.S.A. (TDPSC18) 10% TOTAL POST-CONSUMER CONTENT When it comes to your color business, blondes are a very big deal. Whether the blonde is cool and dusty, platinum or golden, Paul Mitchell ® provides a cohesive collection of products to address every blonde texture and tone. From generating service revenues at the Color Bar℠ to caring for and maintaining blonde locks in the Take Home℠ area, let us be your partner in the business of blonding and help blondes have more fun in your salon. Want more information? Visit for more on these brands, plus free education. Follow us @PaulMitchellUS European color that offers performance and reliability with an excellent cost-per-mixed-ounce value. Let Paul Mitchell ® Professional Hair Color help you create every shade of gorgeous. We offer a wide range of professional products to help increase salon revenues and keep color in the salon, where it belongs. Introducing The Demi, a perfect fusion of shine, condition and coverage from Paul Mitchell ® Professional Hair Color. GORGEOUS CREATE EVERY SHADE OF Benefits 10 reasons you will love The Demi! Exceptional Shine The Demi conditions hair while it colors, providing incredibly rich results with exceptional shine. Gentle Conditioning Formula Deposit-only, no-ammonia color is exceedingly gentle and offers outstanding condition. Perfect Gel Consistency Liquid color mixes to a perfect gel consistency that’s ideal for both bottle and brush application. u Color without the commitment, so guests can change it up every time they visit your salon. u Incredible vibrancy—guests won't believe it's demi-permanent. u Quick and easy to use. u Simple application with no mess. u Transforms dull, drab natural color. u Tones lightened hair brilliantly. Long-Lasting u Adds shine and vibrancy when using Clear as a top coat, especially for reds. Including Clear for unlimited customization and more varied shade options with depth and/or translucency. u Beautiful gray blending with an opaque finish. Intermixable Shades u Refines hair texture, leaving locks smooth and silky. Rich, vibrant color lasts 4 to 6 weeks. u Adds rich shine. BUTTERCREAM BLONDE: The Demi 10BV (10/08) 2 oz. (60 g/ml) + 2 oz. (60 g/ml) Paul Mitchell ® Processing Liquid service opportunities Grow your blonde business with add-on refining services using The Demi. Choose from a custom palette of everything from natural and beautiful to unique and trend-setting! tone & refine More and more guests are requesting gray blending services. The Demi provides discreet coverage and shine that clients will love. blend gray With an array of easy-to-formulate shades, your color correction business just got faster, shinier, and more predictable! correct Bring dull, weary ends back to life with conditioning color that sets just the right tone. refresh Offer every guest a Color Bar℠ upgrade with a Clear top coat, perfect even for color-shy clients. The shine and long-lasting condition will keep them coming back for more. top coat SMOLDERING SILVER: The Demi 10PA (10/81) 1 oz. (30 g/ml) + 1 oz. (30 g/ml) Paul Mitchell ® Processing Liquid