CREATE EVERY SHADE OF GORGEOUS C NEW! CHOCOLATE+ GRAY COVERAGE A NEW WAY TO COVER GRAY CHOCOLATE ESPRESSO: C CHOCOLATE PLUS SERIES CHOCOLATE VANILLA: Percentage of gray hair: 25% Achieve dimension and coverage all in one technique by formulating for the base then alternating different levels of the Chocolate+ shades through the mid-lengths and ends. C No gray to cover? You can still give warmth, shine and luster to any hair color when using the Chocolate+ shades on all types of hair. BASE FORMULA: Give an all-over, blonde result with natural warm reflection. BASE FORMULA: Achieve controlled lift with rich deposit.* CHOCOLATE PLUS SERIES 2 oz. Paul Mitchell ® the color 5CH+ + 2 oz. 30 volume Paul Mitchell ® Developer 2 oz. Paul Mitchell ® the color 9CH+ + 2 oz. 20 volume Paul Mitchell ® Developer FORMULA 2: Alternate with Formula 3, apply through the mid-lengths and ends for dimension and depth. LOWLIGHT FORMULA: Weave in for dimension and depth. 2 oz. Paul Mitchell ® the color 7CH+ + 2 oz. 20 volume Paul Mitchell ® Developer 3 oz. Paul Mitchell ® the color 7CH+ + 3 oz. 20 volume Paul Mitchell ® Developer FORMULA 3: Alternate with Formula 2, apply through the mid-lengths and ends for dimension and depth. FORMULA 2: Achieve extra lift and brightness through the ends using 30 volume developer.* 2 oz. Paul Mitchell ® the color 5CH+ + 2 oz. 20 volume Paul Mitchell ® Developer PAPER CHART Paul Mitchell ® the color is the only low-ammonia permanent cream hair color with a natural beeswax base that’s formulated for superior gray coverage and healthy, natural-looking results. Specially designed to be predictable and easy to use, Paul Mitchell ® the color helps you color with confidence. KEY BENEFITS • Outstanding vibrancy and shine • Full spectrum of intermixable colors and toners to maximize creative formulations • Low cost per application helps increase your bottom line BEFORE Natural beeswax base Delivers healthy, conditioned hair with outstanding shine and manageability. *These techniques incorporate creative formulations for achieving lift on less than 50% gray hair. Manufacturer’s instructions recommend mixing 20 volume Paul Mitchell® Developer in a 1:1 ratio with the selected Plus series shade for optimal coverage on 50% or more gray hair. PRE-TREATMENT CHART Excessive product or chlorine buildup Shampoo Two ® or Shampoo Three ® and Super-Charged Treatment Extreme porosity Shampoo Three ® and Awapuhi Wild Ginger ® KeraTriplex ® Treatment ChromaLuxe ™ technology Unique conditioning system delivers vibrant color, increased shine and condition, and a creamier consistency that makes the color easy to mix and apply. 4CH+ 6CH+ 8CH+ BEFORE AND AFTER BEFORE AND AFTER BEFORE AND AFTER COLOR RINSING AND POST CARE After color processing is complete, rinse color thoroughly out of hair and follow with Color Protect ® Post Color Shampoo and Color Protect ® Conditioner. Recommend that guests use Paul Mitchell ® Color Protect ® products to maintain color at home. POST-TREATMENT CHART Extreme porosity Color Protect ® Post Color Shampoo and Awapuhi Wild Ginger Keratin Intensive Treatment ® or Color Protect ® Treatment 1 : 1 : 1 or Traditional hair color DURABLE COVERAGE WITH SUPERIOR RESULTS : COLOR BALANCING Advanced oxidative dyes Provide long-lasting color that fades on tone. Paul Mitchell ® the color has consistently low ammonia at every level, which puts the highest degree of dye intermediates into the hair without extensively raising the cuticle. The result is healthy, conditioned hair with predictable results. BEFORE PLUS SERIES GRAY COVERAGE KEY BENEFITS: • Offers extra coverage for over 50% gray and resistant hair • Natural-looking end results • Intermixable with all Paul Mitchell ® the color shades FEATURES Low ammonia Imparts less structural damage to the hair, providing a smoother, healthier, longer-lasting result. 3 oz. Paul Mitchell ® the color 9CH+ + 3 oz. 30 volume Paul Mitchell ® Developer Paul Mitchell ® the color Ideal for: • Softening overly deposited hair color • Dramatic changes in tone Directions: • M ix equal parts of Paul Mitchell ® Shampoo One ® , 10 volume Paul Mitchell ® Cream Developer and Dual-Purpose Lightener or SynchroLift ® . • Apply to wet hair and emulsify until the slightest change in the previous color is seen. • P rocess approximately 5-10 minutes. Rinse thoroughly and shampoo with Color Protect ® Post Color Shampoo. UNLIMITED EDUCATION With a national network of full-time color experts, Paul Mitchell ® is with you every step of the way. Build foundation techniques or explore your creativity with customized, continuous education to keep you inspired. As a Paul Mitchell ® Professional Hair Color salon, you receive free in-salon education all year long.