Product Knowledge Paul Mitchell Blonde Professional Guide - mj18 | Page 5

HELP GUESTS MAINTAIN THEIR BLONDE
Platinum Blonde
Shampoo Platinum Blonde NEW!
Conditioner Platinum Blonde
NEW!
Toning Spray
Cools Brassiness •
Eliminates Warmth Cools Brassiness •
Eliminates Warmth Cools Brassiness •
Eliminates Warmth
What it does: Banishes brassiness,
softens strands and adds shine in
natural and color-treated blondes.
How it works: Violet-tinted, color-
enhancing formula brings out the
best in blonde, white and silver
hair.
Added bonus: Conditioning
ingredients and extracts hydrate
hair and intensify shine. What it does: Hydrates and helps
cool brassy tones in blonde, white
and silver hair.
How it works: Violet-tinted, color-
enhancing formula eliminates
warmth, softens strands and adds
shine.
Added bonus: Helps keep blonde
hair light, bright and conditioned. What it does: Helps eliminate
brassy tones for natural and
color-treated blondes, gray or
white hair.
How it works: Shimmery, violet-
tinted pigments help neutralize
yellow tones to refine blonde hair.
Added bonus: Conditions hair and
adds shine.
Forever Blonde ®
Shampoo Forever Blonde ®
Conditioner Forever Blonde ®
Dramatic Repair ®
Intense Hydration •
KerActive Repair Intense Hydration •
KerActive Repair Damage Recovery •
KerActive Repair
What it does: Gently cleanses
lightened and highlighted blonde
hair while helping to repair damage
and seal the cuticle.
How it works: Powered by
KerActive protein and safflower
oleosomes.
Added bonus: Helps keep blonde
hair light, bright and healthy. What it does: Deeply hydrates and
detangles lightened and highlighted
blonde hair.
How it works: KerActive and
safflower oleosomes help smooth
and repair.
Added bonus: Helps subtly brighten
blonde and highlighted hues. What it does: Smoothes, strengthens
TM
Exclusive SAFFLOWER
KerActive
SAFFLOWER
OLEOSOMES OLEOSOMES
protein “hugs” the hair
to help repair damage.
EXCLUSIVE EXCLUSIVE
KERACTIVE KERACTIVE
PROTEIN
PROTEIN
D
GE
MA HAIR
DA
D
GE
MA HAIR
DA
KerActive penetrates the
hair shaft to help rebuild,
CONDITIONED CONDITIONED
HAIR while HAIR
safflower oleosomes
deliver moisture and seal
the cuticle.
D
GE
MA HAIR
DA
SAFFLOWER SAFFLOWER
OLEOSOMES OLEOSOMES
EXCLUSIVE EXCLUSIVE
KERACTIVE KERACTIVE
PROTEIN
PROTEIN
and replenishes depleted blonde hair.
How it works: Loaded with KerActive
protein, safflower oleosomes and
macadamia nut oil to help penetrate,
repair and moisturize weakened hair.
Added bonus: Lightweight yet
powerful multitasking corrector
specifically addresses the needs of
lightened and highlighted hair.
Conditioners and safflower
oleosomes deliver rich
plant oils to replenish lost
moisture and nutrients.
CONDITIONED CONDITIONED
HAIR
HAIR
The result is stronger,
healthier hair with
long-lasting hydration
and shine.
D
GE
MA HAIR
DA
Printed in the U.S.A. (PBSLN18G)
10% TOTAL RECYCLED FIBER, INCLUDING 10% POST-CONSUMER