26
PRO NEWS
SEPTEMBER 2016 PRO INSTALLER
www.proinstaller.co.uk
GLAZERITE INVESTS
IN DIGITAL FUTURE
The Glazerite UK Group Ltd has unveiled a new website with two main goals - to empower installers to
make the most of their potential and to draw in more homeowners, so generating sales leads.
The new site forms the
core of the trade fabricator’s digital marketing plan. It incorporates
the latest best practice
to make the site accessible for all users
with some additional
functionality to make
sharing and liking the
content across social
media much easier.
The site has a user-specific customer portal where
installers can pick up their
latest sales leads and monitor their Glazerite account.
They can also access bespoke marketing materials
and resources plus technical
spec and certifications.
Glazerite group marketing
manager Michelle Wright
said: “We’ve invested heavily
in our digital marketing
tools this year, and the
launch of our new website
demonstrates the focus we
are placing on our customers and their individual
needs. Nothing is a one size
fits all and they all look for
different information - we’ve
tried to be mindful of this
in the development of our
new site.”
All this is backed up by
Glazerite’s ongoing sup-
port package of traditional
marketing and design.
Michelle added: “The
next phase of this is to finalise the upgrades to our
installer websites. The first
phase included making the
site mobile friendly and
the addition of some more
installer specific pages as
a result of feedback we
received. We’re now adding some further enhancements to help with search
engine optimization (SEO)
and social media integration.”
www.glazeritewindows.co.uk
Vistafold120S
Bottom Rolling In-line
Hardware System
Our new stainless steel 304 system for
bi-folding doors is tested for door sash
weights up to 120kg, accommodating
the new trend in triple glazing and
performs quietly and smoothly during
its operation. Sold in both component
or kit form it is suitable for both
residential and commercial applications.
Tel: 01708 891 515
[email protected]
www.barrier-components.co.uk