Pro Installer September 2016 - Issue 42 | Page 24

24 SEPTEMBER 2016 PRO INSTALLER PRO NEWS www.proinstaller.co.uk GET YOUR EVENINGS BACK WITH NEW APP Many sole traders hate paperwork and having to spend long evenings on it. Powered Now, the business which aims to make life easier for smaller trade companies as well as sole-traders, has announced a new release of its app for simplifying paperwork and enabling growth for electricians, builders, gas engineers, plumbers and other trades. Version 4 of the software adds support for PCs and Macs enabling smartphones or tablets and office computers all to work in harmony, automatically updating one another every time things change. The release also adds a raft of new functionality designed to help teams work closely together in the most efficient way. ‘Among new features is the powerful Paypal Now reader, allowing Chip and Pin payments to be taken at the time the job is completed’ Powered Now aims to deliver three benefits to customers: • To free up their evenings from paperwork. • To enable them to grow their businesses. Ambitious customers say they win more business using Powered Now as they can raise and track quotations faster and more easily. • To organise their team. Most systems providing the sophisticated appointment making, team tracking and communications capabilities of Powered Now are out of reach financially. Among new features is the powerful Paypal Now reader, allowing Chip and Pin payments to be taken at the time the job is completed. For teams working together, the location of the day’s appointments and the field based staff while ‘Signatures’ has been added so that a customer can be asked to put their signature against any document. The Powered Now app works on iPhones, iPads, Android, PCs, laptops and Macs providing comprehensive paperwork support for every step a trade business needs to take. This goes from booking an appointment, preparing an estimate through to invoicing and taking payment. It even works when there’s no signal, and automatically stores all information in ‘the cloud’ whenever there is a connection. are all available visually on a map allowing better use of resources. A chat capability is embedded in the app, enabling team members to communicate without having to change apps or mix things up with their social life. The de sign of documents has been given a major overhaul, allowing almost any desired design to be achieved. An inbuilt library of popular images saves time and it is much easier to re-use paperwork created for previous clients, Powered Now v4 is available in the iTunes and Google Play app stores now with the desktop/ laptop version available from http://PoweredNow.com DOLPHIN’S LEAP INTO HOME IMPROVEMENT Construction marketing agency Purplex has helped one of its customers - double glazing company Dolphin Windows - to launch a new business specialising in the home improvement sector. Dolphin Home Improvements has been set up to focus on property extensions and conversion projects, providing high-quality building services in Chingford and north London. Over the past 18 months, the company has benefitted from an ‘After the success with Dolphin Windows’ digital strategy, we’ve now employed a tailored online marketing campaign to help their home improvements division get off to a successful start’ integrated online lead generation and search engine optimisation (SEO) strategy developed and implemented by Purplex. The results and high return on investment has led to directors at Dolphin appointing the agency again to build another website for its new business, Dolphin Home Improvements. Adi Day, head of digital at Purplex, said: “The new website is sleek and beautifully designed for maximum business-to-consumer impact. After the success with Dolphin Windows’ digital strategy, we’ve now employed a tailored online marketing campaign to help their home improvements division get off to a successful start. “Purplex are experts in both business-to-business and business-to-consumer marketing for the construction/building industry and have a wide portfolio of clients who benefit from bespoke growth strategies, some revolving entirely around lead generation, and others focusing on a highly complex approach, often including specialist public relations and communications.” For more information contact Purplex on 01934 808132, or visit www.purplexmarketing.com