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SEPTEMBER 2015 PRO INSTALLER
PRO NEWS
www.proinstaller.co.uk
The Plus Range
In a series of exclusive
previews, Ultraframe has
revealed its latest campaign
to support the continued
growth of its network partners with the launch of The
Range and the ExtensionPlus
Collection, backed by striking, high street-style, marketing tools.
Online
Innovation
Industry-leading systems supplier
The VEKA UK Group has launched
its brand new Group website, with an
easy-to-navigate new style and a host
of technical information including
informative videos, technical downloads
and up-to-the-minute news.
Sales and Marketing Director, Colin Torley, explains:
“The new site includes a
wealth of technical info,
installation videos, news stories and more, but it retains
a simple, welcoming, clean
style throughout. To make it
easy to use, and simple to
search, the website has been
split into three sections for
trade, commercial and homeowner clients.
“Last year saw mobile internet
usage overtake that of traditional
laptops and desktop computers for
the first time, so it was important
to us that the VEKA UK Group site
should be easy for all our customers to view ‘on the go’ on whatever type of device they choose. It
automatically re-sizes to offer the
best user experience on phone,
tablet or PC etc, maintaining its
ease of use across all platforms.
“Visitors can navigate by selecting their chosen brand, system or
window style, or simply use the
‘search’ facility to quickly find the
information they require. All wall
charts, along with technical and
fabrication manuals, have been
made available across the site for
customers to download.
“The Technical Support section
offers a valuable resource for
fabricators, installers and specifiers to find the in-depth product
information they require. The
VEKA UK Group has always been
ahead of the curve; so we were
determined that our new website
should reflect our industry-leading status.
“The new website will be constantly updated, and we’re looking
forward to hearing what our customers have to say about it.”
www.vekauk.com
Ultraframe marketing director
Steve McIntyre explains the background to this consumer-friendly
approach: “Since we launched
Loggia back in 2012 we made a
firm commitment to our
network partners that we
would bring to market the most thermally
advanced roof systems,
developed in line with
detailed consumer insight. We’ve delivered
on that promise with the
development of LivinROOF, RealROOF and
our most recent addition
UltraSky – it’s now time to give
our network partners powerful
marketing tools to support the
sales process.”
In response, Ultraframe has
launched three core ranges, reflecting the broad needs of today’s
consumers – from cost-conscious
homeowners looking for a simple
conservatory, right through to consumers looking for a fully-loaded,
Building Regulations compliant
extension.
The range is divided into three
categories – Conservatory, Orangery and the ExtensionPlus
Collection. The Conservatory
Collection comprises two core
designs including the Alston and
the Houghton. The Orangery
Collection comprises the Portland,
Hadleigh and Winchester and the
ExtensionPlus Collection includes
the Mottramplus , a glass roofed
extension, Harlingtonplus, a solid/
glazed LivinROOF extension and
Tattonplus a real tiled roof extension all preapproved to comply
with building regulations.
Visit www.ultraframeconservatories.co.uk
New Appointments Strengthen
Sales And Marketing
Trade fabricator Glazerite
Windows Ltd has further
strengthened its sales and
marketing team with the
creation of two new positions; Regional Sales Manager and Marketing Manager.
The role of Regional Sales Manager goes to Peter Davies whose
job is predominantly to support
existing installer partners to grow
their businesses and ensure they
have the right tools and backing
to achieve that growth.
Glazerite Director Jason Thompson said the company spent a
long time searching for the right
person to take the long-term view
of its objectives: “We were looking
for someone who wants to work
with and support our customers
for years to come and we believe
we have found the right person
in Peter. We have established an
enviable reputation for backing
our products with a high level of
customer service and Peter will
help us to uphold that reputation
as we continue to grow.”
Peter has extensive industry
experience, most recently with
Synseal.
Michelle Wright joins as Marketing Manager. With 13 years
marketing experience in the construction industry, Michelle will
help the fabricator to develop and
differentiate its market position to
its customers in all sectors of the
industry.
Jason added: “Michelle’s role is
not just about the Glazerite brand
but about developing and building the brands of all our installer
partners to enable them to present themselves in a professional
manner to their customers. She
will also be very active in supporting our role within Network
VEKA and promoting its use to
all those customers that meet its
criteria.”
For more information visit
www.glazeritewindows.co.uk