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PRO INSTALLER SEPTEMBER 2013
PRO NEWS
@proinstaller1
Hitting The
Airwaves
To Promote
Child Safety
The Royal Association for
the Prevention of Accidents
has reported that each year
over 4,000 children fall out
of a window. MAX6MUM
SECURITY® Powered by
UAP Limited has launched
a radio campaign to raise
awareness of this and to
promote the solution.
Check out the NEW website
for the full product range...
www.ifi.eu
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Sealants • Screws • Door Hardware
Window Hardware • Window Ventilators
Fixings • Cleaning • Adhesives
Glazing Plastic Parts • Drill Bits & Blades
Hand Tools • Tapes
WIN! £200 worth of
installation products
The solution is presented in the form of the
MAX6MUM SECURITY® Baby and Child Window-Safe™ Restrictor. MAX6MUM SECURITY® has rolled out a radio campaign across
Smooth Radio that focuses on the restrictor, the aim of which is to create awareness
and demand for MAX6MUM SECURITY®
products.
The radio campaign will initially be rolled out
across the North West, East Midlands and West Midlands, reaching millions of listeners. To complement
the airtime campaign, MAX6MUM SECURITY® will
also be running a digital campaign on http://www.
smoothradio.co.uk/; this will run for five weeks and
will expect to get 163,410 impressions.
MAX6MUM SECURITY® MD David Jennings said:
“The radio campaign will help to launch MAX6MUM
SECURITY® to consumers, raise brand awareness
and alert people to the fact that a child falling out of
a window is a common and serious issue.”
The radio campaign, which began on September
2nd, will include a mixture of 30 second and 10 second adverts spread across the day from 6am to 7pm.
The radio advert features the MAX6MUM SECURITY® brand character, Max, who tells of the risks of
children falling out of windows and advises listeners
of the solution.
The advert directs listeners to a new micro site,
www.getmaximumsecurity.com. This site includes
information on the window restrictor, fitting instructions and a list of stockists. Businesses interested
in stocking the MAX6MUM SECURITY® Baby and
Child Window-Safe™ Restrictor can also express their
interest on the site by filling out an enquiry form.
The micro site links back to the main MAX6MUM
SECURITY® website.
David continues: “The radio campaign is the
beginning of our marketing plans for the MAX-
The supplier to window
and door installers and
fabricators
IFI have teamed up with the Pro
Installer to give you the chance
to win £200 worth of installation
product. If that wasn’t enough, 25
lucky runners up will win a t-shirt.
To enter, fill out the form below and fax to
01226 730825 or post to IFI Comp, Clearview
Group Limited, F3 Holmesuite, Oaks
Business Park, Oaks Lane, Barnsley, S71
1HT. Alternatively, email your answer, your
name and company, mobile number and the
address where we should send your prize to
[email protected].
Entries must be received
by 31st October 2013. (*T&C’s apply)
Name:
Company:
Address:
Email:
Tel:
6MUM SECURITY® range. The aim of this is to raise
awareness of the brand and to also offer support to
our customers as it directs consumers to their local
stockist.”
MAX6MUM SECURITY® will also be promoting
the Baby and Child Window-Safe™ Restrictor at an
upcoming Baby and Toddler Show in Manchester
and another in Bluewater in mid-October.
? Please tick this box if you do not wish to receive promotional information from the
company running this competition/giveaway.
*Terms & conditions: Incomplete entries will be discounted. The first 25 entrants will
be verified by telephone. Prizes will be sent by post after the competition closing
date. Only one entry per person. Multiple entries from one address will be accepted.
Tel: 01733 847 520
Email: [email protected] • Fax: 01733 343 465
For more information on the campaign visit
www.getmaximumsecurity.com.
IFI Rutland Business Park, Newark Road, Peterborough, PE1 5WA