Pro Installer October 2013 - Issue 07 | Page 26

26 OCTOBER 2013 PRO INSTALLER PRO NEWS www.proinstaller.co.uk GROWTH IN COMMERCIAL SECTOR Freefoam Registered Installers, The Fascia Company Ltd, based in Nottingham, report new growth into the commercial sector with the completion of several recent projects including a large roofline refurbishment of the UK distribution office of Italian hosiery company, Golden Lady. Situated in Sutton in Ashfield, Nottinghamshire, the building was approximately 20 years old and an exact copy of the company’s European HQ in Milan, Italy. Having incurred considerable expenditure and disruption painting the existing boards in the past the maintenance ‘a low maintenance long lasting alternative’ team wanted to install a low maintenance long lasting alternative. They also specified an exact match to the existing black stained timber to ensure continuity with their other office building and were keen to use a local company. After approaching several businesses, The Facia Company Ltd (TFC) were awarded the contract. The Fascia Company Ltd, buying from local Freefoam stockist, Knights Building Plastics, used the Freefoam woodgrain range to provide a like for like replacement to the building and fitted 62 metres of fascia and soffit in Black Ash woodgrain finish and Freeflow black ogee rainwater system, to ensure adequate water management from such a large roof area. Call 01604 591110, email [email protected] or visit www.freefoam.com Blazing a trail in conservation areas Local Publicity Campaign A Success Specialist uPVC vertical sliding sash window fabricator Roseview Windows is on a trail blazing mission. Roseview passionately believes high quality uPVC sash windows have a place in conservation areas and has spent the last few months campaigning to get its products specified by local councils. FENSA’s recent trial publicity campaign in selected local newspapers around the country has been deemed a success. A random sample of installers who participated in the cost-effective support advertising to the article were contacted for their comment and feedback. Following Roseview’s efforts its Heritage Rose and Ultimate Rose windows have been specified in over 30 conservation areas, and they’ve changed the opinions of many conservation officers in the process. Roseview’s managing director, Willie Kerr, who has spearheaded the campaign, comments: “There are still many conservation officers who see uPVC windows as 45% were able to positively identify new customer enquiries originating from these adverts, with one company stating they received nine new leads. Customer enquiries might well have been higher still as 12% of installers contacted do not record from where new business leads originate. The article extolled the benefits of using FENSA registered installers. It outlined tacky, poor quality and totally unsuitable for heritage properties. This may be true of the mock casements of yesteryear, that neither looked nor operated like a timber original, but technology has moved on. Our top spec product, the Ultimate Rose, has all the hall- marks of a 19th century box sash– and one conservation officer even said it looks more authentic than many modern timber windows!” Roseview manufacture two windows that have been specified in conservation areas, the Heritage Rose and newly launched Ultimate Rose. Both include a deep bottom rail, authentic putty lines and slim sight lines. For more information on Roseview call on 0844 870 7178 or visit www.roseview.co.uk the risks to homeowners (including failing Building Regulations) of using non-registered installers and companies offering cheaper cash-in-hand deals. In total the trial local newspaper campaign appeared in local newspapers around the country and reached a total readership of over 1.8 million people. The articles appeared across England and Wales from Devon to Teeside. 235 installers supported the feature articles. The local newspaper campaign is now being rolled out around the country and might be featured in your local newspaper. It will be repeated twice more in 2013 and through 2014. www.fensa.org.uk